Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market
London, UK – Adform, Europe’s leading advertising technology platform, has appointed Holger Mews as the company’s new Senior Vice President of Programmatic Trading. Mews will use his twenty years of experience of working with major players in the digital marketing arena to further establish Adform’s position as the European leader in programmatic buying.
Mews will take on the commercial responsibility for the company’s programmatic trading offering, with focus on sales, services and partner relationships across all markets and will use his deep market knowledge to facilitate that Adform continue to offer an innovative and market leading proposition within the RTB space.
Mews joins Adform from Adobe where he held the role as Commercial Director for Central and Eastern Europe and was responsible for new business and revenue delivery of Adobe’s advertising and social solutions while growing and developing the sales and partner team in the respective territories. . He has additionally held key management roles at Efficient Frontier, DoubleClick and Gruner + Jahr.
Mews will report to Adform’s CEO Gustav Mellentin.
Mellentin commented, “I am extremely pleased and proud to welcome Holger to the management team. Holger is an important industry figure and his joining Adform is a testament to Adform’s growing ambition in Europe. Holger will add increased momentum to our programmatic proposition and will help ensure we exceed our ambitious goals within this strategic focus areas going forward.”
Adform is the European brand led media platform, closing the loop for agencies, advertisers and publishers by integrating media planning, buying, optimisation and reporting into one place.
Adform’s unique platform incorporates display ad serving, rich media, video, mobile, dynamic ads, personalised targeting and real-time bidding through integrations with major inventory players, making display advertising simple, relevant and rewarding.
Adform was established in Denmark in 2002 and now has offices in 12 countries including Nordics, UK, Spain, Germany, Italy, Netherlands, Belgium, Czech Republic and Lithuania