Evidon InForm in YuMe Ads Allows Viewers to Easily Set Limitations on Data Collected by Advertisers
REDWOOD CITY, Calif. & NEW YORK - YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand advertising solutions, and Evidon, the leading digital marketing intelligence company, announced a partnership to integrate Evidon InForm (InForm), Evidon’s privacy solution, into YuMe’s online video ads (YuMe Ads). InForm enables businesses to include the “AdChoices” privacy icon in ads, on websites, and on mobile sites and apps, which gives viewers transparency and control over how their information is used by companies online. People who see a YuMe ad will now be able to manage personal preferences around what data advertisers collect and use when targeting their advertising directly from YuMe Ads.
“It’s critical that each new innovation in the ad market is accompanied by reliable privacy controls, so marketers can take advantage of these technologies in a responsible way”
This partnership will allow InForm to be available for integration into all YuMe Ads. With an innovative video ad framework and technology, along with an in-house design studio, YuMe Ads yield unparalleled user experience resulting in increased brand lift, favorability, recall and engagement.
“It’s critical that each new innovation in the ad market is accompanied by reliable privacy controls, so marketers can take advantage of these technologies in a responsible way,” commented Evidon CEO, Scott Meyer. “We’re excited to work with YuMe to give consumers more control over how their information is collected and used, and the content they’re being served as a result.”
Benefits of InForm include:
- Adherence with U.S. Self-Regulatory “AdChoices” Program for Online Behavioral Advertising, helping to give users meaningful information and choices about how their data is used;
- Increased consumer trust in compliant brands; and
- A proactive approach demonstrating leadership in online privacy.
“Partnering with Evidon improves transparency and ad credibility with audiences that many of our top brands target, and their simple, scalable solution aligns well with our goals,” stated Bob Hall, VP of Platform and Partnerships at YuMe. “We appreciate that Evidon’s technology allows YuMe to participate in the AdChoices Program, which provides the transparency into data-gathering practices that our consumers deserve.”
Evidon reveals the invisible web. Its technology gives brands, publishers, networks and other businesses around the world unique insight into how the digital ecosystem really works, including unparalleled intelligence on the marketing technologies that underpin the commercial web and the power to control their impact on business. Evidon technology includes Ghostery™, the industry-leading browser tool that reports on data collection across 26 million websites and informs the company’s business control solutions. Evidon also provides market-leading privacy controls for more than $2 billion of display media and e-commerce transactions annually that empower more than 150 million people a day to control how their information is used online.
Companies make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result. www.evidon.com