- App promotion segment has grown by more than 1000 per cent compared to January, 2013
- Premium brands discover advantages of Mobile Performance Marketing
- Substantial demand in Europe, the United States and India
Cologne – Mobile Performance Marketing Network KissMyAds today unveiled strong growth numbers for its app promotion segment. According to Daniel Mensing, Chief Operating Officer of the Cologne-based company, the revenue generated from app promotion has grown by more than 1,100 per cent between New Years and the end of August. “There’s huge demand for efficient, brand-safe, successful marketing of apps”, said Daniel Mensing. “We currently see solid six digit monthly revenues and we’re really happy about the prospect that this means for our company based on the growth statistics.”
Among the applications that have been promoted through the KissMyAds Publisher Network are Iberia, the Spanish airline, with its booking app, and Lovoo, one of Germany’s leading dating apps. “But we are also becoming increasingly popular with startups that have small budgets and need performance in a guaranteed frame”, Daniel Mensing explained. Among the small and midsized businesses with apps under promotion in the KissMyAds network are COUPIES, Letsbook and Wine in Black.
KissMyAds is constantly adding experienced managers to consult and meet the demands of advertisers that decide to enter the Mobile Performance Marketing realm. In many cases, the promotion of apps includes the mission to present a brand in a productive way, including a safe environment and a targeted audience that will add to the brand’s success.
As to the key markets for apps promoted on KissMyAds, India is currently the leading territory. But Europe, especially Germany, France and the United Kingdom, as well as the United States have been strong drivers of the app segment growth seen so far over 2013. Regarding app operating systems, the offers on display in KissMyAds see a roughly equal share of iOS and Android offers leading the weekly app catalogue sent to Publishers around the world.
KissMyAds will announce further product updates, answering to the demands of app publishers and branded apps, at this year’s dmexco. The company is present at its booth in hall 7, booth B-008 on 18 and 19 September 2013.