New Mobile Platform Increases Reader Engagement and In-App Purchases
NEW YORK - Mag+ and Appboy are joining forces to help digital publishers convert their readers into loyal users. Customers of Mag+’s digital publishing platform, which include magazines like The Atlantic and New York Magazine as well as many international corporations building mobile enterprise apps, can now access Appboy’s mobile relationship management (MRM) platform to build their businesses.
“Monetization and engagement are the biggest challenges of digital publishing today”
The partnership enables Mag+ clients to create rich user profiles of their readers, segment them into different cohorts and then send automated, multi-channel messages that increase reader engagement and facilitate purchases. For example, publishers can send non-subscribing readers who have opened their app at least once in the last week a targeted offer for an annual subscription.
Appboy’s mobile relationship management products come built into the Mag+ iOS digital publishing platform, making them easy for publishers to access and eliminating the need for technical setup. For more details about Appboy benefits and pricing, visit www.appboy.com.
“Monetization and engagement are the biggest challenges of digital publishing today,” said Mike Haney, co-founder and chief creative officer of Mag+. “Appboy helps companies by offering deep insights about their readers and targeted communications to segments of those readers. By bringing sophisticated marketing tools to mobile, the platform empowers digital publishers to derive more value from their apps.”
Mag+ and Appboy’s partnership is a boon for both traditional and corporate publishers in a rapidly evolving mobile ecosystem. Its benefits include:
- Understanding digital magazine readers and their key in-app behaviors
- Converting passive users into paid subscribers through targeted offers and upsells
- Promoting engaged readership via push notifications, in-app messages and email
- Automating marketing efforts to reduce time spent managing campaigns
- Minimizing negative app store reviews via an in-app customer support tool
“We are thrilled to help the nearly 1,500 Mag+ apps build a long-term, sustainable business in mobile,” said Mark Ghermezian, CEO of Appboy. “By giving publishers tools to understand and communicate with their readers on an individual level, we enable them to drive higher engagement and move their audience down the purchase funnel.”
Mag+ is a complete digital publishing ecosystem comprised of a plug-in for InDesign CS4-CS6, a powerful web-based backend, and white-labeled reader apps for iOS, Android and Kindle devices. Mag+ pioneered touchscreen publishing on the first iPad and remains the fastest, simplest publishing platform for creating content optimized for mobile devices, without the need for programming skills. For those creating custom mobile apps, the Mag+ App SDK allows developers to build on top of our core components, saving hundreds of man-hours of coding. Mag+ also offers consulting and creative services via Mag+ Studios.
From independent publishers to Fortune 500 enterprises, design agencies to app developers, Mag+ is ideal for anyone who wants to bring immersive, engaging content to the millions using the new generation of digital devices. Clients in a range of industries have now built more than 1,500 innovative apps on the Mag+ platform, including Toyota, New York Magazine, WeSC, Hemispheres (United Airlines), Shape and The Nation.
Appboy is the leading platform for mobile relationship management. The company enables Fortune 1000 brands and leading mobile businesses to manage the lifecycle of their customers from install to in-app purchase. Its enterprise-grade suite of products includes detailed user profiles, deep customer segmentation and multi-channel messaging (push notifications, in-app messages, email, news feed), as well as in-app customer support. Appboy is based in New York. To learn more, visit www.appboy.com.