Clients, Including Nielsen Online Audience Segments – TV Viewing, Now Able to Retain Sales Control While Riding eXelate’s Data Pipes, Powered by 1MM Platform Synchs per Minute
NEW YORK, NY - eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, today announced early momentum and enthusiasm for its recently launched conneX™ cloud infrastructure service. Using the service, online and offline data providers, platforms and DMPs maximize online data distribution and profits by immediately reaching 95 percent of online media platforms. Nielsen Online Audience Segments – TV Viewing is among the first to benefit from conneX.
According to Damian Garbaccio, CRO of eXelate, “eXelate conneX provides data providers with direct access to the best data pipes in the industry. By utilizing eXelate conneX, data providers now have the reach, throughput and reliability they need to increase data revenues and profits while maintaining control of their sales channel. Currently, eXelate conneX provides connections to over 100 media platforms which allows data providers to jumpstart data revenues while maximizing operational efficiency.”
Andrew Feigenson, SVP, Digital Client Service at Nielsen stated, “Nielsen Online Audience Segments – TV Viewing is an exciting precision marketing tool that gives our clients the ability to reach TV audiences online. Working with eXelate on this solution has been a pleasure, and we look forward to continuing our relationship.”
With an unmatched number of media connections, a single, universal connection point, and an open platform, eXelate conneX offers continuous scale optimization across the ecosystem. Its robust, fully redundant delivery infrastructure and dedicated account management team eliminate the need for data owners to build, maintain and staff their own data pipes. eXelate’s sophisticated modeling capabilities further support data owners by driving maximum scale to make online data more effective for marketers.
“Big data continues to get bigger, and many data providers are faced with the challenge of ensuring their growing data pools are not only made available to their digital partners in a timely fashion, but also that they are profit maximizing,” said Garbaccio. “eXelate conneX powers over a million media platform synchs per minute, bringing unparalleled scale and throughput to data providers who want one pipe to gain universal scale.”
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow@eXelate.