Cloud Marketing Platform Turn Launches Japan Operations
Tremendous Regional Growth Spurs Asia-Pacific Expansion for Top Marketing Software Company
REDWOOD CITY, Calif. and Tokyo – Turn (www.turn.com), the cloud marketing platform, has launched its Japan operations with the appointment of Akito Sato as country manager – along with a team of account managers – to support the company’s commitment to the Japan market. Sato is a seasoned sales and business development executive who launched Google’s programmatic advertising business in Japan. He will report to Cindy Deng, managing director, Asia-Pacific, Turn.
“Akito is a highly respected digital advertising innovator who has built significant businesses delivering tremendous value for customers,” says Bill Demas, president and CEO, Turn. “Our industry-leading software – now localized in Japanese – combined with his energy and relationships, will instantly vault his team to a leadership position in the rapidly expanding Japan market.”
Market forecaster IDC has projected that real-time bidding (RTB) display ad spending will reach $612 million in Japan in 2014.
Turn Japan is already well-staffed at launch, with an account management and client service team building a portfolio of customer relationships and partnerships with leading local and global inventory and data providers, including Peer 39 and Proximic. Sato will continue to build out the local team in the next few months, adding sales engineers, account managers and business development executives. Turn has expanded rapidly in the region, adding operations in Hong Kong, Singapore and Australia within the past year to service more than 50 customers in the region.
Sato was formerly strategic business development manager at Google Japan, where he launched DoubleClick Ad Exchange, DoubleClick Search and DoubleClick Bid Manager. Prior to that he held sales and business development leadership positions at Excite Japan with a focus on programmatic and mobile monetization strategies. Over his tenure at Excite and Google, he developed a portfolio with more than $70 million in revenue.
“Turn is the clear leader in the development of data-driven marketing in the Asia-Pacific region,” says Akito Sato, Japan country manager, Turn. “Our team’s world-class expertise and deep local experience make us the ideal partner to drive results for marketers in Japan – connecting them with audiences faster and smarter, on any device and on any channel.”
Turn provides two real-time marketing applications: Audience Suite, an enterprise data management platform, and Campaign Suite, a digital media buying platform for video, mobile, social, and display advertising. Turn works with the world’s top brands, agencies and trading desks including Aegis, AT&T, Chrysler, Experian, IPG/Mediabrands, OMG and Vivaki.
Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make marketing decisions. Our integrated cloud platform enables data management, cross-channel advertising, and advanced analytics from a single login, along with point-and-click access to over 100 premium technology partners. Turn is headquartered in Silicon Valley and provides its products, and services worldwide. For more information, visit turn.com or follow @turnplatform.