Leading Publishers including Bloomberg, Salon, Fox, TIME, BBC & The Atlantic, Create High Impact, Exclusive Programs to Increase Brand Engagement
New York, NY - DG® (NASDAQ: DGIT), the world’s leading multiscreen ad management company, and PHD a leading global strategic planning network, announced the kickoff of a multichannel Siemens campaign. The goal of the campaign is to raise brand awareness with a focus on Siemens’ contribution to manufacturing in North America.
The campaign represents a shift in Siemens’ advertising strategy that will now include running more high impact programs with fewer publisher partners. Each of the publishers was handpicked by PHD and will be committing significant media resources to the Siemens brand. For example, Bloomberg will be creating a specific manufacturing channel that will be solely sponsored by Siemens.
“It is very important for us that our brand is aligned with the content where the ads appear in order to maximize impact and send a consistent brand message,” said, Josh Kidd, Senior Digital Marketing Manager, Siemens. “The PHD methodology coupled with DG MediaMind technology will enable us to execute on that strategy.”
“PHD went through a rigorous process to choose which publisher partners would best meet the Siemens high-impact strategy,” said Michael Hill, Digital Supervisor, PHD. “The MediaMind campaign management platform enables us to deliver high impact formats, together with rigorous analytics and stellar customer service, for a key client.”
“The Siemens campaign is an excellent example of a high impact program coupled with network exchanges for efficiencies,” said Ricky Liversidge, DG CMO. “PHD, known for their planning, was able to leverage our campaign management technology in order to maximize impact.”
The campaign, scheduled to start at the beginning of August, will run on leading publishers such as Bloomberg, Salon, Fox, TIME, BBC & The Atlantic, and will include breakthrough IAB formats such as the Filmstrip, Billboard and Pushdown.
For a demo of one of the campaign creatives, visit here .
PHD is a global media and communications agency that has been built on a culture of thought leadership, creativity and innovation. The agency has an industry-leading reputation for strategic planning across all disciplines, with a presence in 65 markets with over 2,500 employees worldwide.
PHD’s mantra, “Finding a Better Way”, is a philosophy that permeates their culture, infusing and energizing their employees to strive for best-in-class service, ideas and execution for every campaign.
Under the ownership of Omnicom Group Inc., (NYSE: OMC) and as one of the media networks under Omnicom Media Group, PHD’s global and EMEA headquarters are in London with regional hubs located in New York, Miami, Budapest and Singapore.
Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse in electronics and electrical engineering, operating in the industry, energy, healthcare, and infrastructure & cities sectors. For more than 165 years, Siemens has built a reputation for leading-edge innovation and the quality of its products, services and solutions. With 370,000 employees in 190 countries, Siemens reported worldwide revenue of approximately $102 billion in fiscal 2012. Siemens in the USA reported revenue of $22 billion and employs approximately 60,000 people throughout all 50 states and Puerto Rico. For more information on Siemens in the United States, visit www.usa.siemens.com.
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world’s largest hybrid satellite and internet network for broadcast video delivery, the company’s unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.
With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries. For more information, visit http://www.dgit.com.