PRAGUE – Socialbakers, the global provider of analytics platforms that allow brands to measure, compare, and contrast the success of their social media campaigns, today welcomes Luca Benini as the as Vice President of Sales for the EMEA region.
Luca joined Buddy Media as the VP, Managing Director for Europe in 2011, with the responsibility of establishing Buddy Media’s presence and operations in the region. Early wins included clients such as Unilever, Virgin Media, Marks & Spencer, and Gucci, among others. When Salesforce acquired Buddy Media in August 2012, he joined the Salesforce Marketing Cloud EMEA executive team as MD.
Prior to that Lucaworked for 7 years at comScore, a leader in data and analytics solutions, where he was VP Sales – Commercial Director, responsible for the overall revenues and client facing operations in Europe. His pedigree in digital began in the late 90s, as part of the early Yahoo! team in Italy, with responsibility for data and marketing operations, and later as Head of the Clients Insights team and operations in Europe.
Luca said: “It’s great to be coming on board to lead a team with such energy. I believe that Socialbakers has the best technology, and as experts in both marketing and social analytics, we are ideally positioned to help our clients take social marketing to the next level.”
CEO Jan Rezab stated: “Luca has a proven track record having helped a number of software and analytics businesses to become regional & global leaders. His dedication to clients and know-how is a welcome help in keeping Socialbakers ahead of the game.”
Socialbakers.com is a user-friendly social media analytics platform, providing the only global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.
Since 2009 Socialbakers has continuously developed innovative tools for companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks. With more than 160 employees located in 10 offices worldwide, Socialbakers is one of the world’s fastest growing social media and digital analytics company.