Revenues and Bookings Accelerate as More Clients are Added to the Roster
MOUNTAIN VIEW, Calif. - Ace Metrix®, the new standard in television and video advertising analytics, announced that it has conquered significant year-over-year performance objectives at the close of the second quarter. The Company experienced 40 percent growth in customer bookings compared with the first half of 2012. The Company has added 14 new annual clients since the beginning of the year across the automotive, beverages, consumer packaged goods restaurants, finance, retail, technology, and telecommunications industries.
“Our methodology, platform and applications continuously impress world class advertisers who had not yet realized what technology can do for this great ancient industry of advertising analytics.”
“We have cleared some aggressive goals set for the first half of the year in terms of closing new business and increasing sales of peripheral services,” said Scott Travis, Chief Revenue Officer for Ace Metrix. “Our methodology, platform and applications continuously impress world class advertisers who had not yet realized what technology can do for this great ancient industry of advertising analytics.”
“The Company is on course to deliver a tremendous record breaking year,” said Peter Daboll, CEO of Ace Metrix. “In addition, more and more advertisers are embracing this platform to fill the need to understand creative performance across their categories. For digital video and TV advertisers it has never been more important to make every dollar work harder, and our clients are increasing advertising ROI by ensuring great creative and great experiences are delivered to the consumer with each and every execution.”
Ace Metrix boasts the world’s largest database of television and video advertisement metrics, closing in on 30,000 ads, each scored by a unique, large sample of consumers balanced against the US census. The database represents more than 900 brands across 85 categories.
About Ace Metrix
Ace Metrix® is the new standard in television and video analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE™ platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The Company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.
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