Self-Serve Product Uses Mass Analysis to Rapidly Discover, Inspire and Publish Ideal Content for Stronger Customer Relationships
San Francisco, Calif. – Kontera, the world’s leading content marketing intelligence company, added a new product to its Content Marketing Platform with the launch of its Content Discovery self-serve offering. The new product answers the burning question for social and content marketers about what specific content they should share or produce to meet the actual interests of their customers. With Kontera’s Content Discovery, marketers can now harness the company’s Big Data analytics for higher levels of prospect engagement, stronger relationships with current customers and better intelligence for messaging. In addition to Content Discovery, the Content Marketing Platform includes Kontera’s Content Insights, Content Amplification and Content Measurement products.
“Marketers are increasingly challenged to ‘feed the beast’ as they must scale operations to meet demands from Web sites, blogs and social media channels for content that’s relevant and meaningful to disparate audience segments,” said
Rebecca Lieb, industry analyst, The Altimeter Group. “To address the ‘what’ in content marketing, marketers require data-driven solutions to match the right content with the right audience.”
Designed specifically for social marketers, content teams and community managers, Kontera’s Content Discovery has been successfully tested by some of the world’s largest CPG and technology brands. Starcom MediaVest Group, a Publicis company and digital leader, has been a driving force throughout the past year in bringing Kontera’s Content Discovery to market as part of its Link D3 offering for agile and social marketing.
Easy Navigation of the World’s Content Graph – Marketers are now able to instantly analyze content trends from across the entire digital landscape, and to see how consumers’ content interests relate to their offerings, specific audience segments, and brand owned content. By cross correlating specific audience segments with interests in different content types like articles, blogs, videos, and social posts marketers can discover rising passion points and learn what content interests their customers. .With always-on access to this powerful and changing information marketers are now able to create and share more meaningfully content and to operate their social and agile marketing initiatives in with a significantly higher productivity levels.
Big Data Meets Marketing Usability – Kontera’s Content Discovery provides an elegant and powerful means of accessing one of the world’s largest Big Data infrastructures that analyzes and cross-correlates consumption of more than 550 Terabytes of video, 1.4 billion tweets, 450 million pages, 550 million images, and more than 300 billion phrases. Among the entities tracked are more than 27,000 catalogued interest topics, 8,000 celebrities, and 350,000 products on a daily basis. With Content Discovery, Kontera places this powerful yet highly accessible analysis into the hands of content marketers everywhere.
Fits Common Social and Content Environments – by providing direct publishing to the major social platforms like Twitter, Facebook and LinkedIn; and the ability to bring Kontera’s Intelligence to end-to-end social marketing workflow suites like Salesforce.com, Oracle, and Adobe’s Social Marketing Clouds.
“We’ve worked long and hard to make social and content marketers more effective throughout their workday,” said Yoav Shaham, Kontera’s CEO. “By leveraging our Big Data platform, marketers can easily see how to connect with their customers’ interests, organize all their owned content, and find supporting content from across the digital eco-system to elevate their content game with more meaningful sharing and better content.”
Kontera’s Content Discovery is now available as a standalone offering on a three tier subscription basis: Basic, Professional and Enterprise, or in conjunction with Kontera’s other Content Marketing products such as paid content amplification. To learn more visit: http://www.kontera.com/
Kontera’s big data Content Marketing platform understands and activates the world’s content. Each day the company’s platform cross-correlates more than 2 Billion content items, videos and social posts to deliver marketing insights and to activate brand-supporting content in the most relevant places on-line. Top marketers such as P&G, GM, Kraft and Microsoft rely on Kontera. The company has offices in San Francisco, New York, Chicago, London and Tel Aviv, and is backed by Sequoia Capital, Tenaya Capital, and Carmel Ventures.
To learn more about Big Data, and Kontera’s Content Marketing Platform visit http://www.kontera.com.