NEW YORK – RUN, the leader in real-time programmatic ad technology, announced the results of its 2013 RUN Fund campaign with the Taylor’s Gift Foundation. The organization is dedicated to supporting official Donate Life organ donor registries in the US, shifting the conversation to a positive one about life and providing resources to those touched by organ donation—in memory of donor Taylor Storch.
With the goal of driving traffic and helping fund the Legacy Gift program for Taylor’s Gift Foundation, RUN was tasked with driving traffic to the organization’s “Taylor Blue” web page and boosting the conversion rate for its “Paint it Forward” initiative. During the two-week campaign, the Foundation saw a significant rise in unique website visitors and an increase of hundreds of “Paint it Forward” nail polish sales, meeting the original goal and delivering results that are 71% higher than the industry average.
RUN’s campaign with Taylor’s Gift generated note-worthy findings about its targeted demographic of women ages 18-54. According to the campaign analytics report, students were the most responsive audience yielding the highest conversion rate. This type of insight is important for future targeting efforts for the Foundation, to make sure campaigns are constantly performing against key success metrics. RUN’s ability to target, research, retarget and get results is unparalleled and can be applied to any company and organization.
“Working with RUN helped Taylor’s Gift Foundation continue to show the ‘Outlive Yourself’ spirit and attract more visitors to our website,” said Todd Storch, Founder and President of the Taylor’s Gift Foundation. “In addition, RUN’s targeted ad technology generated a significant conversion number for OPI “Taylor Blue” nail polish purchases for our “Paint it Forward” initiative, raising funds to help us continue our mission and launch our Legacy Gift program in North Texas and the Greater New York area. We are thankful for RUN’s philanthropic efforts.”
The RUN Fund allocates a percentage of the company’s proceeds to provide marketing programs driven through RUN platforms to partner charities, at no cost to them. Continuing its emphasis on timely and important calendar events, RUN Fund is currently planning a summer 2013 campaign that will focus on skin cancer prevention.
“Taylor’s Gift Foundation is a great organization with an inspiring story, and we are glad our technology and expertise could be applied to helping such a wonderful cause,” said Seth Hittman, CEO of RUN. “At RUN, we are committed to aligning our core business practices with our personal values and principles, and philanthropic endeavors are at the top of our list.”
RUN has created an elegant real-time ad management platform, making it easy to advertise effectively across mobile, tablet, desktop and TV.
RUN applies a combination of off- and online data segments and science, which empower best in class targeting capabilities; and its proprietary analytics platform offers transparent and in-depth campaign data, visualized in real-time. This creates the basis for optimizations and insights necessary for optimal campaign performance.
Established in 2010, RUN is a self-funded, NY-based limited liability corporation. For more information, visit www.rundsp.com.
About Taylor’s Gift Foundation
Taylor’s Gift Foundation is a 501(c)3 non-profit organization. Taylor’s Gift Foundation was founded by 2010 with a mission to ‘Regift Life, Renew Health and Restore Families’ by increasing official organ donor registries. Taylor’s Gift Foundation also sponsors the Donate Life Rose Bowl Parade, provides Taylor’s Gift Scholarships to graduating seniors and is launching Taylor’s Legacy Gift Grants to help those touched by organ donation with financial difficulties. For more information, visit www.TaylorsGift.org.