Investment from MediaMath Ventures Enables Company Growth And Expands Use Of Intender Data
NEW YORK - MediaMath, the creators of the TerminalOne Marketing Operating System for digital marketers, announced a partnership with TiqIQ, a leading ticket search engine, giving MediaMath’s TerminalOne customers access to exclusive intender data to reach over 30 million sports and music fans across the TiqIQ network. The partnership is part of MediaMath’s OPEN initiative, which allows marketers to leverage the tools and technologies they want on top of MediaMath’s TerminalOne technology.
“We are providing fans with a service that helps them find the best deals on tickets, and we’ve built a huge pool of in-market fans and we can use that data to help MediaMath clients better define their audiences, and to help publishers drive incremental monetization.”
In addition to TiqIQ.com, TiqIQ powers ticket selling for more than 1,000 sports- and music-focused fan websites, including music publishers such as VoiceMediaGroup and other local and topical publishers like WashingtonPost, CoxMedia and Fansided. Through the network, TiqIQ reaches five million people via social media and generates more than 1 million intent signals every day. Through the integration with TerminalOne, advertisers and their agencies will now have access to fan data, allowing them to build custom audience segments to identify and engage fans in context.
“TiqIQ’s unique footprint gives them great insight into the shopping habits and the interests of millions of online consumers, which helps sports teams, concert promoters and other online ticket sellers better identify and connect with fans,” said Greg Williams, co-founder and SVP, OPEN Partnerships, for MediaMath. “When this same data set is applied on top of TerminalOne’s existing data management platform, marketers can leverage the data to build unique audience segments and drive better results.”
TiqIQ aggregates seller listings from over 100 different sellers, including all major secondary sellers and primary ticketing platforms like Ticketmaster, Veritix and Ticketfly. TiqIQ’s network reaches more than 30 million unique users each month that consume performer or interest-specific content and visit ticket buying pages. The company uses this aggregate data on behalf of clients, allowing them to deliver the best deals directly to prospective consumers across the Internet. Results from these campaigns have averaged 10 times return on ad spend across several professional sports teams in two of the major leagues.
“There is a huge opportunity to leverage big data in the ticket space,” said Jesse Lawrence, TiqIQ CEO. “We are providing fans with a service that helps them find the best deals on tickets, and we’ve built a huge pool of in-market fans and we can use that data to help MediaMath clients better define their audiences, and to help publishers drive incremental monetization.”
TiqIQ’s data will be available exclusively through TerminalOne and as part of the launch, MediaMath Ventures will be investing in TiqIQ to further expand the use of their data.
The story first appeared in Business Insider.
MediaMath’s Marketing Operating System, TerminalOne, is the industry-leading platform connecting global brands with their customers individually and at scale. Built as an open platform, TerminalOne integrates with leading technology, data and services companies to provide a seamless media planning, data management, and performance optimization solution. TerminalOne powers the marketing operations of more than 3,500 brands, including 55% of the Fortune 500, enabling them to drive transformative business results across display, video, mobile, and social channels.
TiqIQ aggregates event tickets from leading ticket sellers across the Web to help consumers find the best deals for live sports, music and theater. Through their proprietary technology platform, TiqIQ provides real-time price trends for every section of a stadium, enabling consumers to track prices, identify when to buy, and determine how much to spend. TiqIQ also brings innovation to the market through All-In Prices, which exposes all fees to buyers upfront. Since its launch 18 months ago, TiqIQ has provided ticket shoppers with the best selection of buying options in one place, from major sellers like eBay, The NFL Ticket Exchange, Primesport, StubHub, TicketsNow and ScoreBig. TiqIQ is a privately-held backed by leading Venture Capital. The company is headquartered in New York City with development offices in Tel Aviv, Israel.