LONDON - Digital marketing technology company, AudienceScience,® is expanding its investment in Asia Pacific (APAC), with the opening of its first physical data centre in Hong Kong as well as two new offices in Hong Kong and Singapore. These APAC investments build upon existing AudienceScience technology infrastructure and personnel in Tokyo.
With these new data centre investments, AudienceScience expands the scale of its real-time bidding (RTB) technology for clients across Australia, SE Asia, Japan, Korea and China. Additionally, AudienceScience can also now offer its Predict data modelling capability across the region, enabling advertisers to reach a greater number of high-value audiences as well as improving campaign target scale and accuracy.
Mark Connolly, MD Europe and APAC at AudienceScience comments: “AudienceScience has been in APAC since 2010 and has seen significant evolution in the digital advertising market. RTB is currently missing in APAC, but AudienceScience clients are the most advanced in the region and continue to lead the adoption of more efficient and effective buying methods. With our recent technology investments, AudienceScience is positioned to continue providing industry-leading technology to its APAC clients.”
In addition to its substantial technology investments, AudienceScience continues to expand its staff to support the region. AudienceScience has strengthened the APAC team with three new appointments and is continuing to add staff in the region. Appointees include Joshua Golbert who takes the position of Account Director and is responsible for Singapore and Hong Kong offices. Golbert, who joins the team from Microsoft – where he managed regional relationships with advertiser and agency partners in Asia – will head up the account team across APAC and will report directly to VP for Global Engagement, Jeremy Mason.
Mike Peralta, CEO of AudienceScience comments, “APAC is a critical market for our clients and for AudienceScience. With more advertisers recognizing the value and importance of APAC, AudienceScience is dedicated to providing technology on par with that available to European and North American advertisers. We will continue to invest in the technology and staff needed to ensure that our clients receive world-class product and services across the globe.”
To mark its investment into the region, AudienceScience held a half day event for marketers on July 16th in Tokyo, where members of the senior team, along with guests including; CEO & President at Digital Intelligence Inc., Ryuji Yokoyama and CEO at Omnibus co., ltd. Shogo Yamamoto, discussed the trends in digital advertising across the US, Europe and APAC.
AudienceScience is an enterprise digital marketing technology company dedicated to empowering global marketing organizations through its innovative SaaS solution, the AudienceScience Gateway. The AudienceScience Gateway enables marketers to manage audience data, connect data to streamlined campaign execution, and develop actionable customer insights – with one platform on a global scale. The world’s largest brands work with AudienceScience to dramatically increase the efficiency of their digital media campaigns, while building more meaningful and relevant relationships with their customers. For more information, please visit http://www.AudienceScience.com and follow AudienceScience on Twitter.