NEW YORK - Xaxis, the world’s largest audience buying company, announced the promotion of Paul Dolan to senior vice president, global business development. Dolan previously served as managing director, North America and has played a key role at Xaxis since the company’s debut, leading growth efforts across the U.S. and Canada. Paul’s leadership has helped establish Xaxis North America as the dominant player in the multi-billion dollar audience and programmatic buying industry.
“Paul has been an invaluable contributor to our success since day one, spearheading operations in North America and playing a major part in our growth”
In the newly created SVP position, Dolan will oversee an expanded portfolio of operations with responsibility for guiding all new business and client development strategies in markets around the world. This encompasses the 26 countries in which Xaxis currently operates as well as helping to launch additional locations. The role builds upon his work as managing director, North America, where he led account management, trading, publisher relations and partnerships in the region and was instrumental in developing robust operations in Canada, launching the company’s Latin America presence and establishing a direct-to-advertiser business.
“Paul has been an invaluable contributor to our success since day one, spearheading operations in North America and playing a major part in our growth,” said Brian Lesser, CEO of Xaxis. “He has demonstrated a remarkable facility for identifying and capitalizing on strategic opportunities in the U.S. and Canada and has been an excellent advocate for Xaxis with advertisers, publishers and media partners. We are pleased to promote him to this new role and look forward to his leadership on a global level.”
Prior to Xaxis, Dolan served as vice president of strategy and operations at the Media Innovation Group (MIG), a WPP Company. At the MIG, he played a lead role in the development, launch and expansion of the company’s B3 media optimization service, the first demand-side digital trading business. He previously spent nine years at WPP’s 24/7 Real Media (now 24/7 Media) working across a number of products including Open AdStream, DecideDNA and the Global Web Alliance. He has a bachelor’s degree in Mathematical Science, Computer Science from the University of North Carolina at Chapel Hill.
“Advertisers around the world are increasingly gravitating towards audience buying as a brand-building, top of funnel marketing vehicle,” said Rob Norman, chief digital officer of GroupM Global. “Xaxis has set the pace for the industry over the past two years, providing our global clients with unparalleled service and results that strongly support their overall media buying programs. Paul has been a linchpin of the company’s success and will make an ideal lead for global business development efforts as Xaxis continues to expand its operations in both existing and new markets.”
Xaxis provides over 1,250 advertisers with audience buying solutions at scale, delivering hundreds of billions of impressions globally per year. The proprietary Xaxis DMP houses the largest collection of unique anonymous audience portraits. As the only universal and neutral data management platform in the industry, the Xaxis DMP allows advertisers to measure attribution, offline ROI, audience insights and brand impact based on the entire digital plan.
Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis, a GroupM company that is part of WPP, has a presence in 26 countries across North America, Europe, Asia Pacific and Latin America. For more information, please visit www.xaxis.com.