Connected TV Advertising Extends to New Media Placements and Application Contexts for Digital Video Advertisers
Redwood City, CA – YuMe, a leading independent provider of digital video brand advertising solutions, and VidZone™, one of the largest global music video applications on a connected TV device, announced their advertising partnership in the US. VidZone is an ad-supported application available for free on the PlayStation®3 (PS3™) computer entertainment system. YuMe will now be the exclusive ad serving platform for VidZone in the US and will have exclusive rights to VidZone’s sponsorship media.
VidZone launched successfully in Europe in 2009, receiving rave reviews for its vast content and superb quality. VidZone has been downloaded by more than 7.5 million PS3™ users and has delivered over 3 billion ad impressions. This free application is now available to users across 19 countries and includes thousands of music videos, artist interviews, concerts, and more. YuMe will bring the power of its YuMe for Publishers (YFP) ad serving platform to VidZone, supporting their launch in the US market.
“This partnership will showcase the powerful combination of the technology behind YuMe’s platform and the audience within the VidZone network,” remarked, Bryan Everett, EVP of Business Development at YuMe. “We’ll be serving our own YuMe pre-roll ads and providing a technology layer that handles the decision-making and optimization for other advertising partners brought on by VidZone.”
Partnership Benefits for Advertisers
YuMe’s ability to serve targeted ads via its YFP platform in addition to VidZone’s ability to feed the consumer desire for relevant content provides an attractive opportunity for advertisers.
The VidZone app offers a “TV with benefits” approach to advertising via interactive pre-roll video and sponsored ad units, providing measurable advertising through a high definition experience. Limited clutter enables marketing to audiences that are notoriously difficult to reach through other outlets. VidZone users are in discovery mode – actively searching and selecting music video content that fits their exact needs.
“We look forward to launching VidZone into the largest global advertising market and aligning ourselves with one of the strongest pre-roll partners in the US,” said Adrian Workman, CEO of VidZone. “We look forward to not only bringing added value to our users via relevant ads but to solidifying a partnership based on the strong technology behind YuMe.”
YuMe is a leading independent provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is a privately held company headquartered in Redwood City, CA with European headquarters in London and nine additional offices worldwide. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit www.YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
About VidZone™ on PlayStation® 3
With Major music labels on board as well as thousands of Independents, you can count on getting the latest music videos from the biggest names – including regular exclusives and world premieres, all on demand and straight to your TV. VidZone has over 55,000 videos across 19 territories including Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and US.
- Across 19 countries
- Free to users
- 55,000 music videos
- 100’s live concerts
- 100’s artist interviews
- 50+ exclusive artist playlists
- 7.5 million app downloads
- Key 16-34 year old demographic
- 49 minutes average session time
For more information, visit http://us.playstation.com/