Video advertising company builds focus on service capabilities as demand continues to grow
London – Adap.tv, the technology partner of choice for many of the world’s largest brands and media companies, is continuing to expand its European operations as the evolving TV and video advertising landscape drives demand for its services. The company has added five new members to its team, with the roles focusing on fulfilling the company’s objective to make customers successful.
Ian Tinson takes up the newly-created role of director of client services EMEA. He will reinforce Adap.tv’s ad operations, ensuring the optimum performance of every online video advertising campaign. He will also handle technical account management across EMEA. Ian joins from Xaxis, where he was head of ad operations for EMEA. Previous roles were at Tribal Fusion and the Economist Group.
Darryl Thomas also joins Adap.tv from Xaxis, where he was ad operations manager for EMEA. Previously he was senior delivery manager for brands at Unanimis. At Adap.tv he takes up the role of senior ad operations manager EMEA, which will see him use his experience of managing agency campaigns and technical relationships with publishers.
Loïc Dussart joins from Dailymotion in France, where he was international sales manager. As account manager EMEA at Adap.tv he will focus on further development of the company’s French business.
Richard Rowe is the new senior publisher account manager at Adap.tv. He joins from SmartClip and brings extensive experience of working with publishers across the UK and Europe to the role.
Ismail Qasimali joins from Criteo where he was an integration and support engineer. As technical services manager at Adap.tv, he will work with clients to insure a seamless integration into Adap.tv’s programmatic trading Platform.
“The ongoing uptake of programmatic buying in the UK market and the increase in demand from our clients has led to us significantly building out our technical team,” says Brian Fitzpatrick, managing director of Adap.tv Europe. “The experience that Ian, Darryl, Loïc, Richard and Ismail bring will be invaluable to our offering and will ensure that we can fulfil every element of our clients’ campaigns.”
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. A unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video, Adap.tv is transforming the way video advertising is bought and sold.
Named by Inc. Magazine as the fastest-growing video advertising company in the US in its “Inc 500” 2012 annual ranking on private companies, Adap.tv also earned “Fastest-Growing Private Company in Silicon Valley” honors by the editors of the Silicon Valley/ San Jose Business Journal.
Headquartered in San Mateo, Calif., Adap.tv has offices in New York, Los Angeles, Chicago, London and Sydney. Adap.tv is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital.