CMOs and Agencies Rely on AK’s Media Intelligence Platform to Increase Reach and Sales Business WirePress Release: Aggregate Knowledge
SAN MATEO, Calif. – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, today announced that it more than tripled its customer base from the previous year, adding Fortune 50 brands from the retail, automotive, beverage, media and telecommunications industries. In addition, AK has seen almost 60 percent revenue growth quarter-over-quarter, delivering momentum that will enable it to meet its 2013 growth projections.
Recognized by AlwaysOn as a 2013 OnMedia “Company to Watch” and named a finalist for an American Business Award in the “Most Innovative Tech Company” category, Aggregate Knowledge is disrupting the data management platform (DMP) space by going beyond core capabilities to deliver actionable insights with the AK Media Intelligence Platform.
By combining media and audience data on a single platform, tracking performance across all channels in real-time, and delivering complete customer touch point tracking, AK enables customers to see the most effective advertising channels. Using these insights, customers are able to reallocate 26 percent of their media budgets, on average, leading to more than 220 percent return on investment (ROI).
According to Joanna O’Connell’s report on The Future of Digital Media Buying, “marketers looking to create a ‘universal’ view of users, using first, second, and third party data are increasingly turning to DMP’s to serve as a core component underlying technical functionality.”
“As the industry moves away from siloed data and focuses on what is truly driving sales and reach, advertisers are beginning to realize that understanding who they are marketing to, how, where and when, is enabling them to create a competitive advantage,” said David Jakubowski, Aggregate Knowledge chief executive officer. “It is this competitive advantage that has brought AK to the forefront of the ad tech space as marketing teams and CMOs evolve from just gathering data to understanding what the data informs.”
For more media buying insights, download AK’s Quarterly Media Intelligence Report.
About Aggregate Knowledge
Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency. To learn more, visit www.aggregateknowledge.com. Connect with AK on Facebook, Twitter, and LinkedIn.