Services Help Connect Marketers to Consumers With Targeted Offerings that Extend TV Commercials in Real-time
LOS GATOS, Calif. - Audible Magic, the leading innovator in automated content recognition (ACR) technology for “smart” consumer electronics (CE) and other applications, introduced a major first for the CE industry: automated detection of television advertising content which enables marketers to identify ads viewers actually watch, link them to additional advertising efforts such as promotions or special offers, and alert targeted consumers to these promotions or offers—all in real-time. The new service—part of the company’s new “AdMagic” solutions suite—is key to delivering on the highly valued promise of interactive TV advertising.
“Making it all work has been very complicated—not only technologically but more importantly in balancing the interests of advertisers, media companies, app developers and CE device manufacturers. But now it is really happening.”
Similar to databases Audible Magic has compiled for years to identify music and TV/movie entertainment content, this new database—which now includes more than 25,000 current TV commercials and show promotions—will be integrated into various CE devices and applications necessary to deliver a true and pervasive interactive TV experience. These include both first-screen devices such as TV consoles and set-top boxes and second-screen devices such as smart phones and tablets.
Unique to this highly scalable solution is that it detects TV commercials and show promotions across a wide range of TV delivery systems such as linear TV, over-the-top (OTT) video streaming, or video-on-demand (VoD) services. This means, of course, that it will detect an ad whenever a viewer is watching a TV commercial, whether the ad is being broadcast live or whether it has been time-shifted by minutes, hours or even by days. Detection is very fast and the solution highly scalable. The AdMagic Suite is compatible with the company’s newest technology, SmartID Video, the company’s new video fingerprinting technology in addition to its existing SmartID Audio Fingerprinting technology.
“We are on the verge of very big changes for TV advertising,” said Jay Friedman, Audible Magic’s VP of Marketing. “Making it all work has been very complicated—not only technologically but more importantly in balancing the interests of advertisers, media companies, app developers and CE device manufacturers. But now it is really happening.”
On June 25 and 26, the new video ACR technology will be available for demo at the Audible Magic table at the seventh annual TV of Tomorrow Show, which will be held once again at the Yerba Buena Center for the Arts in San Francisco. Customers interested in testing the new video fingerprint solutions should contact the company at [email protected].
About Audible Magic
Audible Magic® is the trusted leader in digital fingerprinting for recognizing content in all forms across radio and television broadcasts, Internet streams, cable and satellite transmissions, stored digital files, and on consumer devices such as smart TVs, set-top boxes, smart phones, tablets, and other appliances. Since its founding in 1999, the company has been awarded more than 20 patents in the U.S. and in Europe. Currently, Audible Magic works with more than 200 customers and partners, including A+E, CBS, CBC, Dailymotion, Discovery Communications, Ensequence, Facebook, FOX, Metacafe, MySpace, NBC, SlingMedia, Sony, Soundcloud, TVplus, Univision, Universal Music, Verizon, Viacom, WatchWith and Warner Music.