NATIONAL RADIO AUCTION MARKETER SAYS BOOST IN BUSINESS REFLECTS MORE SMALL TO MID-SIZED COMPANIES ENTERING BROADCAST SPACE
ENCINO, CA — Bid4Spots, Inc. (www.Bid4Spots.com), the only competitive online marketplace offering businesses dramatically discounted radio advertising air time at prime listening hours through a reverse auction process, has announced it has secured its 10,000th advertiser, Rushmore Essentials, manufacturer of REvive and REvitalize lifestyle drinks. With this milestone, Bid4Spots has become the leading choice for small to mid-sized businesses looking to run cost-effective radio campaigns.
“With the economy improving, more businesses are looking to advertise and maintain as much efficiency as possible, while being selective about where their marketing dollars go,” said Bid4Spots, Inc. Founder and CEO Dave Newmark. “Bid4Spots is a first for the radio media buying industry, and through our unique online reverse-auction model, businesses like Rushmore
Essentials can reach their target customer base through radio to advertise their products throughout the country during prime times at significantly discounted rates.”
Newmark developed the Bid4Spots “reverse auction” model in which radio stations are invited to compete for the marketing dollars of advertisers weekly in a live, four-hour auction. Advertisers start the process by giving the Bid4Spots team their campaign goals, which are then translated into targeted campaign parameters in the Bid4Spots platform. Only stations matching the advertisers’ chosen criteria are invited to bid and the stations offering the best value (most targeted listeners for the lowest costs) win the advertisers’ business each week. To preserve stations’ direct buy rate integrity (the rates stations typically charge advertisers through the traditional media buying process), Bid4Spots keeps the discounted spot rates that stations offer in the marketplace confidential.
“Working with Bid4Spots, we have been able to educate our consumers and create a demand for REvive and REvitalize vitality drinks with targeted radio ad campaigns that fit into our marketing budget,” said Tom Morse, one of the partners behind Rushmore Essentials. “Bid4Spots gave us access to a market that would have otherwise been difficult for us to navigate on our own.”
Bid4Spots provides an opportunity for companies in a wide variety of industries, including legal and financial services, food and beverage, healthcare and medical, education, auto and construction, to market their businesses in the broadcast arena.
Bid4Spots, headquartered outside Los Angeles in Encino, CA, enables a win-win advertising buying experience for businesses of all sizes and selling experience for radio stations. By flipping the traditional auction model, Bid4Spots has become the premier radio marketplace for unsold advertising inventory in the United States and the United Kingdom. Bid4Spots allows American businesses to promote their products, services or organizations on stations throughout the country more easily and cost-effectively than had been possible before. For more information, visit www.Bid4Spots.com.