Move Supports European Business Revenue Growth and Client Success
SAN FRANCISCO, CA and NEW YORK, NY and LONDON - Martini Media, a global media and advertising company, has appointed Jonathan Asfaw, previously a top executive with Hearst Media, as VP of international sales to capitalize on the rapid growth and client success the company is experiencing across Europe. As VP of international sales, Asfaw is responsible for strategically driving success across the company’s current base of luxury brand clients, including Patek Phillipe, Ritz Carlton and Lloyds TSB of London, as well as driving relationships with other brands aiming to reach the affluent market at scale, where they work and play.
“Today’s top brands understand that, increasingly, data-driven digital advertising, content and audience marketing channels are the avenue to consumers who crave content regardless of where they are at any given moment,” said Martini Media’s President and CRO, Tom O’Regan. “Our record revenue growth in the UK over the last year and, particularly across the last two quarters, is a testament to the market’s demand for the innovative solutions that Martini Media uniquely offers to help them execute against that goal. I am confident that under Jonathan’s leadership, the momentum will continue as Europe’s top brands continue to capitalize on the opportunities that the highest performing media delivers.”
Guy Phillipson, chief executive of the IAB, said: “Martini Media has achieved quite a feat by tempting Jonathan Asfaw to join their team. This is a trend we will continue to see, with more publishers joining online advertising companies, as they are perfectly placed to help develop new ways for publishers to monetise their audiences.”
“More and more, premium brands and publishers are turning to Martini Media to connect in meaningful ways with high-earning audiences at scale,” commented Matt Gower, European MD Martini Media. “These promotions, along with the addition of Jonathan Asfaw to our team, prepare us to meet the challenges of a rapidly-growing company. At our current pace, we expect that European growth across the company will soon outpace U.S. business.”
Recently, Martini Media Europe announced their partnership with world renowned publishing group, Incisive Media, and shared research which identified that UK marketers are ramping up digital ad spend in 2013. Per December 2012 comScore data, Martini Media’s European network has a greater reach to professionals earning over £50K than The Economist, The Telegraph and other top-tier media companies in the UK. Martini Media’s network spans the ‘traditional’ web as well as the mobile web, providing opportunities to advertise in newer, brand-friendly rich media formats across computers, smartphones and tablets. All the elements come together to make Martini Media Europe the premier partner for top advertisers looking to connect with the affluent audience.
About Martini Media:
Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world’s leading brands reach over 125 million consumers across the globe that invest in their passions at work and play. Martini Media’s full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at scale. Since 2008, Martini Media has been the premier media destination where influence meets affluence. Headquartered in San Francisco, Martini Media has offices in New York, Chicago, Detroit, Los Angeles and London. Visit www.martinimediainc.com to learn more.