Addition of Four Senior Executives Strengthens Commitment to Premium Social Engagement and Contextually Relevant Advertising
NEW YORK & CARMEL, Ind. – ChaCha, the leading human-powered Q&A site and mobile platform, today announced the addition of Marc Gordonson, Monica Thomas Kamradt, and Elana Miller to the sales team as regional vice presidents and Thom Geraghty as director of integrated marketing. The sales and marketing team will lead national and regional advertising campaigns for ChaCha and Social Reactor, a social engagement platform and wholly owned subsidiary of ChaCha.
“These digital and interactive experts have worked with the world’s most iconic brands and are determined to deliver the highest quality premium social engagement and marketing experiences for global advertisers. The combined experience of these professionals adds essential expertise to both ChaCha and Social Reactor,” said Scott Jones, CEO and founder of ChaCha. “These digital and interactive experts have worked with the world’s most iconic brands and are determined to deliver the highest quality premium social engagement and marketing experiences for global advertisers.”
A veteran of digital media sales, Marc Gordonson draws from over 17 years of experience driving engagement strategies for Fortune 500 brands. Most recently, as director of sales at MyLikes Social Media, he led launch campaigns for brands such as ABC, CBS, NBC, Sony and Universal. Previously, as the director of sales for rich media leader Interpolls, Gordonson spearheaded the implementation of innovative technologies resulting in award-winning creative executions for Sony, Fox, Disney, NBC/Universal and Lionsgate. Gordonson is based in ChaCha’s Los Angeles office.
Monica Thomas Kamradt’s track record of success includes 16 years of experience in media and publishing. Prior to joining ChaCha, Kamradt managed digital and print sales at Reader’s Digest as the Midwest and Western sales director. Before joining Reader’s Digest, she was a senior account executive at iVillage, NBCUniversal, Inc. where she led digital campaigns and consumer research initiatives. Previously, she held sales director positions at Stack Media and Rodale’s Men’s Health and Women’s Health. Kamradt is based in ChaCha’s Chicago office.
With more than two decades of experience in sales and marketing, Elana Miller is a seasoned digital strategist and sales director with an extensive record of selling custom, integrated marketing programs in online, mobile and social media. Before joining ChaCha, Miller served as director of sales at Warner Brothers Entertainment Group selling and managing online and mobile campaigns across Flixster Entertainment, including Rotten Tomatoes.com and Flixster Mobile. Prior to joining Warner Brothers, she held sales director positions at Slide and Consumer Markets. Miller will be based in Seattle.
Thom Geraghty has driven strategic campaigns for premium brands across a variety of vertical markets in his over ten years of experience in media and publishing. As director of integrated marketing at ChaCha, Geraghty develops multi-platform solutions for major accounts, overseeing creative and branding direction for the company. Prior to joining ChaCha, he served as digital marketing lead for Healthline Networks, Inc. Geraghty has also held senior integrated marketing management positions with Rodale’s Prevention and Time Inc.’s Real Simple. Geraghty is based in ChaCha’s New York office.
With over 40 million unique users each month, ChaCha is the leading source for free, real-time Q&A and is one of the fastest-growing mobile and online publishers. According to comScore and Quantcast, ChaCha is a Top 100 website and a Top 10 mobile site. The company has been named by Forbes as one of America’s Most Promising Companies and is a Red Herring Global Top 100 Company. In a recent study conducted by Butler University, ChaCha ranked #1 in terms of accuracy against all other Q&A services, including Siri, Google, Ask.com and Quora. Through its unique “ask-a-smart-friend” platform, ChaCha has answered more than 2 billion questions since launch.
About Social Reactor
Social Reactor is a premium social engagement platform that provides advertisers with access to more than 350+ million engaged followers of social influencers and celebrities on platforms such as Twitter and Tumblr. A wholly owned subsidiary of ChaCha, Social Reactor has demonstrated up to 6x revenue increases for brands through its premium social advertising campaigns and already delivers over 2 million visits daily through the platform. For social influencers and celebrities, Social Reactor offers an enhanced way to increase engagement with followers, grow their follower base and align with brands to earn revenue from social outreach. Follow Social Reactor on Twitter: @SocialReactor.