Programmatic Direct Platform Simplifies Process for Small to Medium Advertisers
TORONTO, ON, CANADA and NEW YORK, NY – Shiny Ads, a premium advertising technology company, today announced that the Telegraph Media Group (TMG) has launched a self service advertising portal for its clients using the Shiny Ads Direct platform. Small to medium sized advertisers will be able to quickly and easily buy premium advertising, create or upload the creative and manage their ad campaigns in real-time across The Telegraph sites.
“We are delighted to have partnered with Shiny Ads to launch The Telegraph’s Self Service advertising platform”, said Lori Cunningham, Director, Digital Futures, TMG. “The Telegraph values small and medium sized businesses greatly and, especially in this economic climate, we feel it is vital to be able to offer an alternative, more specific, display advertising opportunity to these companies.”
The end-to-end Shiny Ads Direct platform increases efficiencies by streamlining the processes of buying and selling premium guaranteed inventory. Through direct integration into publishers’ ad servers, the platform automates the entire process including order creation, real-time monitoring, change requests, campaign management and payment processing. TMG will continue to own the advertiser relationship and data since advertisers see and interact with their brands through a white-labeled web interface.
“Shiny Ads is proud to be providing an end-to-end platform for The Telegraph’s new advertising service,” said Roy Pereira, Founder and CEO of Shiny Ads. “Our core capabilities enable TMG to meet the needs of advertisers more effectively by automating the process whilst generating new revenue and saving costs on each transaction.”
About Shiny Ads
Shiny Ads provides an end-to-end programmatic direct advertising platform that automates the buying and selling of premium guaranteed inventory to decrease costs and speed time-to-market. The white-label Shiny Ads Direct platform integrates with publishers’ ad servers so they can guarantee impressions and control pricing and packaging to generate net new revenue. At the same time, it enables agencies and advertisers to purchase guaranteed inventory more efficiently on brand safe sites. The award-winning Shiny Ads works with leading publishers, including AdWeek, Business Insider, CBS Interactive, Internet Brands, Match.com and others. Visit http://www.shinyads.com.
About Telegraph Media Group
Telegraph Media Group Limited publishes The Daily Telegraph, The Sunday Telegraph, The Telegraph and The Telegraph weekly world edition. This is a wholly owned subsidiary of Press Holdings Limited.