Mobile Advertising Leader Builds Trust and Engagement with Consumers through Enhanced Privacy Options
NEW YORK - Sense Networks, the leader in delivering mobile ads based on mobile location and behavioral targeting data, has partnered with TRUSTe, the leading global privacy management solutions provider to enable privacy-safe ads with TRUSTed Mobile Ads. TRUSTe will allow Sense Networks to offer its brand partners and agency clients a mobile advertising solution that builds trust and engagement with consumers.
“We are happy to partner with Sense Networks in taking their privacy offerings to a new level. We are working closely with their organization to enable privacy-safe targeting for brands to protect consumer interests and meet compliance.”
Sense Networks aims to deliver privacy-safe ads and will now enable its brand and ad agency partners to offer consumer choice and comply with regulations. This will ensure, by giving consumers clarity and confidence, that their privacy is protected. The TRUSTed Mobile Ads privacy management solution provides consumers with notice and choice, and supports compliance with emerging best practices regarding the collection and usage of customer data. TRUSTe offers privacy-safe behavioral advertising in alignment with the DAA, EDAA, and other governing bodies.
“While brands and consumers are seeing the value of mobile ads, they are increasingly looking for more privacy options,” said Chris Babel, CEO of TRUSTe. “We are happy to partner with Sense Networks in taking their privacy offerings to a new level. We are working closely with their organization to enable privacy-safe targeting for brands to protect consumer interests and meet compliance.”
Sense Networks selected TRUSTe because it’s a well-known and proven privacy brand, with more than 5,000 clients. TRUSTe is able to minimize ad technology and business complexity through a proven technology solution serving billions of daily impressions worldwide. The solution offers simple plug and play implementation with top-notch support backed by an expert Ad Ops team as well as a fully scalable, patent-pending technology.
“We are delivering mobile ads in a new way by targeting based upon historical location data and user profiles. With that, we also want to offer privacy options that consumers are comfortable with,” said David Petersen, CEO, Sense Networks. “While we have always respected the privacy of consumers and use their data in a respectful way, we decided to partner with TRUSTe to assure that we’re leading the industry in privacy best practices and giving brands the controls needed to deliver mobile ads that protect consumers, while delivering results.”
TRUSTe is the leading global provider of data privacy management solutions, offering a broad suite of products to help companies safely collect and use customer data to power their business by building trust, driving engagement and ensuring compliance across all their online channels – websites, mobile apps, advertising and cloud services. More than 5,000 companies, including top international brands like Apple, Disney, eBay, Forbes, HP and Microsoft, rely on TRUSTe to build trust and address evolving and complex privacy challenges. In addition to privacy assessments and certifications which enable businesses to display the globally recognized TRUSTe Certified Privacy Seal, TRUSTe offers innovative technology products, including website monitoring, online behavioral advertising (OBA) compliance controls for desktop and mobile ads, and EU cookie compliance controls. For more information, please visit http://www.truste.com.
About Sense Networks
Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Sense uses the most sophisticated location data processing platform available in mobile advertising, to deliver mobile audiences at scale and a four time lift in click-through rates (CTR), compared to typical context-targeting. The company builds user profiles allowing brands to reach mobile audiences based on historical and real-time location data, combined with 1,000 behavioral attributes. Sense’s Retail Retargeting™ solution can identify and reach shoppers and prospects of the top retailers with relevant mobile ads when they are near the retailer, such as at home or work. The company has over six years of experience working with mobile location Big Data, processing billions of location points per day. The company was founded by computer scientists from MIT and Columbia and is backed by Intel Capital, Javelin Venture Partners and investors from the hedge fund community. For more information about Sense Networks visit us at http://www.sensenetworks.com/. Follow us on Twitter at @Sense_Networks.