Key Metrics Reported for Service Validated for Compliance with MRC Standards
LOS ANGELES - Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, announced that the Media Rating Council (MRC) has granted the company’s Webcast Metrics® product1 and Monthly Ranker All Streams Reports continued accreditation. The digital audio measurement platform measures thousands of online digital streams in real-time through a comprehensive performance analytics dashboard that is easily understood by broadcasters and advertisers.
“We congratulate Triton Digital for earning continued accreditation of Webcast Metrics and its Monthly Ranker All Streams Reports”
“We congratulate Triton Digital for earning continued accreditation of Webcast Metrics and its Monthly Ranker All Streams Reports,” said George Ivie, Executive Director and CEO of the MRC. “This latest audit and review process once again demonstrated Triton’s dedication to delivering quality measurement data for streaming audio.”
“Triton Digital strives to provide the best data possible to our clients. MRC’s continued accreditation speaks to our dedication to innovation and commitment to ensuring buyers and sellers have complete confidence in the online audio data they use every day. This data is a critical aspect in demonstrating the value of online audio as a source of advertising income,” said Rob Favre, Chief Compliance Officer/GM Measurement and Analytics at Triton Digital. “With our commitment to the MRC accreditation process, we continue to take our leadership role in the streaming audio measurement space seriously.”
Webcast Metrics is the industry leader for online audio audience measurement, providing broadcasters and advertisers with credible third-party metrics. Unlike other options available to the industry, Webcast Metrics does not rely on memory, opinion or input from consumers, instead counting actual streaming consumption. Webcast Metrics is licensed by hundreds of broadcasters and pure play online services.
To see a full list of accredited companies and services and those under review by the MRC, go to www.mediaratingcouncil.org.
About Triton Digital
Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.
The Media Rating Council is a non-profit industry association established in 1964 comprised of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 85 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.
1 Accredited Metrics include: Active Sessions (AS), Active Average Sessions (AAS), Session Starts, Total Listening Hours (TLH), Average Time Spent Listening, and non-IP based Cume.