New ad solution seamlessly blends rich content and brand advertising across devices
SAN FRANCISCO - Say Media, the pioneer of Point-of-View Publishing™, announced Adaptive Ads, a ground-breaking new digital brand experience launching on ReadWrite. Built with its next-generation content and technology platform, Tempest, this is the first experience that incorporates quality content and brand messaging on any device seamlessly. Siemens is launching its “Siemens Answers for Innovation” campaign on Adaptive Ads as an exclusive U.S. partner.
“Siemens is proud to be a partner with Say Media on this important launch”
“Publishers have struggled with cobbled together publishing solutions and the challenge of translating high-quality content and ad experiences consistently across desktop, tablet and mobile,” said Matt Sanchez, CEO of Say Media. “Tempest is solving this problem by allowing our editors to efficiently publish premium content that works for readers anywhere. Adaptive Ads integrates advertising seamlessly into the flow for a better reader experience on any device. These two developments are essential building blocks for the media company of the future.”
Introducing Adaptive Ads
Adaptive Ads is a new advertising solution that offers premium brand ad experiences inline with content on any platform, on any device. Two formats are offered for brand advertisers: Adaptive Fullscreen is a 100 percent share of voice ad experience inline with the content, while Adaptive Stripe is an inline, full-width banner that works within the context of shorter pieces of content.
“Siemens is proud to be a partner with Say Media on this important launch,” said Bill Stabile, executive director of brand marketing communications at Siemens. “The use of Adaptive Ads to enhance content integration across platforms is an innovation that will help us engage our key audiences in new and exciting ways.”
ReadWrite, one of the most widely read and respected technology brands on the Web, is the first Say Media brand to incorporate this new reading experience. As the publication of record for forward-thinking media watchers and tech-savvy readers, ReadWrite has been engineered to blend its distinctive content with relevant advertising in a non-intrusive yet effective way.
“Reading habits have changed, in large part due to mobile devices—today we tap and swipe instead of clicking and scrolling,” said ReadWrite editor-in-chief, Owen Thomas. “The old design metaphors don’t work. Above the fold, for example, is a concept that no longer applies on mobile devices. We’ve been able to break away from old, disjointed Web formats and let the site design adapt to the content.”
ReadWrite features a modern, streamlined interface, organic and realistic navigation to guide readers through pages, new content sections and hub pages with the aesthetic of a magazine. Editors will be able to create high quality articles in a fraction of the time that premium layout has traditionally required. The new site design also seamlessly integrates editorial and advertising, with Adaptive Ads, into a unique editorial experience that is led by point of view and powered by great technology.
About Say Media
Say Media is the pioneer of Point-of-View Publishing™ with a rich portfolio of influential media brands rooted in passionate editorial across key consumer verticals including Style, Living, Men’s and Tech. The company’s next generation media and technology platform allows advertisers to remain prominent throughout the content experience, encouraging engagement and time spent with the brand. This combination of content and technology allows Say Media to provide simple and accountable ways for the world’s top brands to engage with audiences, at scale, with a reach of more than 400 million people globally. Find more information at www.saymedia.com.