New Positions More Tightly Integrate FMP’s Conversational Marketing and Programmatic Product Lines
SAN FRANCISCO - Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, announced that it has appointed Matt Arkin as Chief Revenue Officer (CRO) and Walter Knapp as Chief Operating Officer (COO).
“Moving forward, we will continue to bring new products and services to market that help high-quality, independent publishers grow their audience and better monetize their sites.”
In his new role as CRO at Federated Media, Mr. Arkin will drive corporate revenue strategy and oversee the company’s demand and direct sales teams, as well as its sales marketing teams. Mr. Arkin joins Federated Media as a 20-year veteran of the digital media space. Most recently, Mr. Arkin was President and CRO of 33Across, where he led the sales and operations departments, growing the company’s client roster to include 300 of the top Fortune 500 companies. Prior to that, Mr. Arkin held senior sales roles at companies including AOL, TACODA, and CBS MarketWatch, among others.
Walter Knapp was recently promoted to COO of Federated Media after serving as the company’s EVP and GM, Media Platform, for the past year and a half. In this position, Mr. Knapp will be responsible for operations, engineering, product, and publisher services at FMP. Prior, Mr. Knapp was COO of Lijit Networks, where he built one of the industry’s largest ad exchanges before being acquired by Federated Media in October 2011. The Federated Media Exchange now includes over 150,000 sites representing almost 200 million U.S. monthly uniques, according to comScore.
“Matt and Walter will be strong leaders in their new roles at FMP because they truly believe in our mission – to champion an ecosystem where independent and influential publishers thrive,” said John Battelle, Founder, Chairman, and CEO of Federated Media Publishing. “Using our publisher platform, brands and agencies can easily and efficiently engage with our ecosystem in whatever way they choose, depending on their specific marketing needs.”
“There’s a huge secular shift in the market where brands are realizing that their future lies in the combination of native, content-driven marketing alongside programmatic, scaled distribution,” said Matt Arkin, CRO of Federated Media Publishing. “FMP is the only company with a leadership position in both premium and programmatic, and I’m excited to take this differentiation to market so that brands and agencies can realize the true value that we have to offer.”
“Over the past few years we’ve been able to exponentially scale our network by serving as a true partner to publishers,” said Walter Knapp, COO of Federated Media Publishing. “Moving forward, we will continue to bring new products and services to market that help high-quality, independent publishers grow their audience and better monetize their sites.”
About Federated Media Publishing
Federated Media Publishing powers the Independent Web. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Learn more at www.federatedmedia.net.