New partnerships with Tapjoy and Hooked expand arsenal of native advertising options
NEW HOPE, Pa. - MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, announced new advertising partnerships and formats for the popular Live Feed feature of its mobile applications.
“MeetMe is a leader in social discovery, and its large and loyal userbase offers an excellent engagement opportunity for advertisers”
The new partnerships, with Tapjoy, Inc., a leading mobile advertising and publishing platform, and Hooked Media Group, a provider of personalized game recommendations, enable MeetMe to introduce a number of new ad types into its native feed. MeetMe subscribers can now earn virtual currency by engaging with advertising delivered by Tapjoy, whose market-leading advertising platform drives a number of advertiser-desired calls-to-action, including watching a video, subscribing to a service, and more. Many of these advertisements will appear within MeetMe’s newsfeed, offering a native advertising experience for users and advertisers alike. Through Hooked Media, MeetMe will promote new mobile games targeted based on users’ preferences and interests.
In addition, MeetMe is announcing an expanded 300×250 ad format within the Live Feed stream. This larger, web-sized advertising unit will provide advertisers additional visual “real estate” to communicate a compelling message and connect with MeetMe subscribers.
Geoff Cook, Chief Executive Officer of MeetMe, stated, “We are focused on expanding our mobile native advertising products, with an eye toward monetizing our increasingly mobile user base more effectively. With incentivized native advertising, targeted game promotions, and 300×250 units, we are creating new ways for our advertisers to connect with our mobile audience and new reasons for subscribers to engage with promoted content.”
“MeetMe is a leader in social discovery, and its large and loyal userbase offers an excellent engagement opportunity for advertisers,” said Christine Lee, Senior Vice President, Global Partner Relations, Tapjoy. “Advertising delivered via the Tapjoy Mobile Value Exchange® has always been about giving users access to premium content for free, which drives deeper engagement from those users within the app. Having our advertising model surfaced in their native feed will give it more visibility, which we are excited about.”
Prita Uppal, Chief Executive Officer of Hooked added, “Mobile users, especially MeetMe’s youthful demographic, are always on the hunt for great new apps and games. Hooked powers recommendations using multiple machine-learning algorithms and analysis of relevant factors, including behavior patterns, as well as analysis of the apps currently installed on a user’s device. We are thrilled to bring our sophisticated recommendation engine to MeetMe’s user base as we’ve all seen how new games can light up a social network. This highly individualized recommendation of games will be a great new addition for MeetMe customers.”
These new ad types will be rolled out in stages to MeetMe users on the iPhone and Android platforms, with a series of launches planned throughout the coming weeks.
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in multiple languages including English, Spanish, Portuguese, French, Italian, German, Chinese (traditional), Russian and Japanese.