Open Marketplace launched to easily enable advertisers to integrate Adform assets into digital advertising innovation
London, UK – Adform, Europe’s leading advertising technology platform, has today unveiled Open Marketplace, enabling the wider digital advertising industry to integrate their functionality with Adform’s online display marketing technologies.
Open Marketplace will fuel innovation within the advertising industry by allowing developers and other technology vendors to power their digital marketing solutions via Adform’s completely open API. Developers will be able to access a host of Adform and partner developed apps from Open Marketplace, providing a central repository of digital advertising technologies that can easily be plugged into other solutions.
Alongside a handful of Adform developed apps, partner providers that can be accessed via Open Marketplace include Adobe SiteCatalyst, Marin Software, Alchemy Social, Sitecore, Magneto, Episerver and Adpulse. A number of other partners providing new integrations and apps are also in the pipeline.
Open Marketplace will also enable developers to create their own bespoke apps as part of Adform’s industry drive to create solutions that simply and effectively connect brands and their audiences across digital screens.
Martin Stockfleth Larsen, CMO, Adform commented: “Open Marketplace was the final frontier for Adform to become a truly one stop solution for any advertiser. By opening up our platform, we are creating a display advertising microcosm, facilitating advertisers, agencies and publishers to build and integrate apps using our technology and integrate these apps with our portfolio of partners. We have achieved our goal of making app development as easy and efficient as possible and we look forward to making the right connections for our customers and increasing consumer engagement with campaigns.”
Larsen added, “We welcome developers using Open Marketplace as a playground for innovation, pushing the boundaries of creativity in the display advertising industry and supporting the latest technological advances in 2013.”
For more info go to http://www.adform.com/site/
Adform is the European leading multiscreen ad tech platform, closing the loop for agencies, advertisers and publishers by integrating media planning, buying, optimisation and reporting into one place.
Adform’s unique platform incorporates display ad serving, rich media, video, mobile, dynamic ads, personalised targeting, and real-time bidding through integrations with major inventory players, making display advertising simple, relevant and rewarding.
Adform was established in Denmark in 2002 and now has offices in 12 countries including Nordics, UK, Spain, Germany, Italy, Netherlands, Belgium, Czech Republic and Lithuania