Shelf Stalkers grab attention as consumers walk down retail store aisles
IRVINE, Calif. - One Source Specialties, LLC, (OSS), a division of One Source Industries, LLC (OSI), a leading provider of global supply chain managed solutions for point-of-purchase displays, product packaging and promotional programs, announced its latest in-store marketing innovation: Shelf Stalkers™. Shelf Stalkers easily attaches to shelves in big-box stores, convenience stores and food retailers, providing an attention-grabbing and highly effective point-of-purchase advertising format.
“Shelf Stalkers is the latest and greatest marketing tool to hit stores. Adhering to the shelf with strong neodymium magnets, it can go straight from the box to the shelf without any hardware and can easily be moved and repositioned”
“Shelf Stalkers is the latest and greatest marketing tool to hit stores. Adhering to the shelf with strong neodymium magnets, it can go straight from the box to the shelf without any hardware and can easily be moved and repositioned,” said Joe Baksha, President and CEO of OSI. “While products in stores are often difficult to see from the ends of aisles, Shelf Stalkers ads are parallel to shoppers’ line of sight. This positioning, combined with two graphic statements on each display, provides maximum exposure for brands and enables shoppers to quickly locate products.”
Shelf Stalkers are available in four different styles and sizes, including a version that holds the same graphics as OSS’s cooler-door advertising tool, Cool-Ads™ handles. This makes it easy for brands and stores to display the same ad both in the cold and warm sections of the store. In addition to different sizes, Shelf Stalkers are also available with LED lights that grab consumers’ attention as they approach the product. Motion sensors are used to conserve energy and save battery life.
“There’s nothing like Shelf Stalkers in the market today. The durability, ease of assembly and effectiveness in capturing consumers’ attention – and driving sales – truly set Shelf Stalkers apart,” said Rik Ports, National Sales Account Manager and Designer for OSI. “Ads and graphics are also easy to interchange and update as needed, making Shelf Stalkers an ideal space for retailers to use as a shelf-promotion tool or as a revenue generator by renting the space to consumer product companies.”
For Shelf Stalkers photos, please visit: http://www.flickr.com/photos/vollrathpr/sets/72157633486457129/.
About One Source Specialties
One Source Specialties, LLC (OSS) is a division of One Source Industries (OSI), one of the nation’s premier producers of award-winning point-of-purchase displays, custom packaging solutions and promotional programs. OSI services include strategic input, planning, concept, design, sourcing, manufacturing, testing, assembly, packaging, installation, measurement, warehousing, fulfillment and logistics, as well as promotional products. In addition to its Irvine, California, headquarters, other OSI facilities are located in Bentonville, Arkansas; Chicago, Illinois; Memphis, Tennessee; New York, New York and Hong Kong. For more information, please visit:www.onesourceind.com or www.onesourcespecialties.com.