The Cloud-based Video Platform Enables Companies to Easily Leverage the Power of UGC to Co-Create High-Value Content
LOS ANGELES - With consumers holding ever increasing control of an organization’s message, how do organizations bring together what consumers are saying about them to tell a focused, controlled and consistent story? SendUs unveiled its cloud-based video submission and management platform that enables businesses to interact and engage with audiences who share their ideas and values via user-generated video content. With its new 2.0 release, SendUs empowers this conversational storytelling with an easy-to-use platform through which organizations can invite their audiences to co-create with video and automatically own the content use rights.
“Understanding the importance of co-creating with members of the Tata Harper community, we believe that video is more powerful and authentic than any other advertising medium. SendUs is the only platform that enables us to engage in such personal and authentic communication”
For a video snapshot of the SendUs platform at work, visit: http://bit.ly/10DhVJt.
“Today, the consumer is controlling the message through social media. For businesses, this message, though loud and exciting, is unfocused, uncontrolled and often inconsistent with commercial goals,” says George Crowley, Executive Chairman, SendUs. “Our platform cracks the code on this audience engagement problem by bringing brands and consumers together to create customer-focused video content. In turn, this interactive dialogue helps drive sustainable long term relationships and increased sales.”
In fact, according to the Content Marketing Institute:
- 80 percent of consumers would love to be involved in co-creation projects of brands they like.
- However, currently, less than 1 out of 5 companies are actually involving their consumers in their marketing planning.
“Organizations know they have to widen the channel that connects them to their audience or customers, but too often the result is noise or information overload,” says author and Web pioneer Steven Johnson, who is an advisor to the company. “SendUs is a platform that uniquely opens the floodgates to much wider participation, and at the same time allows organizations to curate the best material that emerges.”
In this era of relationship marketing, recent studies show that video drives consumer engagement in a more credible and personal way than any other medium. From enterprise brands and small businesses to creative agencies and non-profits, organizations can use SendUs as either a turn-key platform or a customizable solution via the SendUs widget and API.
Additionally, as part of its launch, SendUs has partnered with natural skincare company, Tata Harper Skincare, on a national contest asking their customers what natural beauty means to them. Powered by the SendUs platform, Tata Harper is featuring the contest through May 24, on their Facebook Page at http://www.facebook.com/tataharperskincare.
“Understanding the importance of co-creating with members of the Tata Harper community, we believe that video is more powerful and authentic than any other advertising medium. SendUs is the only platform that enables us to engage in such personal and authentic communication,” said Tata Harper, founder of Tata Harper Skincare. “We are leveraging SendUs for video testimonials featured in our marketing and in our upcoming commercials. We are excited to be hosting this nationwide contest powered by the SendUs platform.”
SendUs has successfully deployed its first generation platform with brands such as FremantleMedia (producers of American Idol), Singapore Airlines, Peugeot, Nextel International, Sierra Club, and Susan G. Komen for The Cure. To see how the SendUs platform works in 3 easy steps, visit: http://corp.sendus.com/how-it-works.
SendUs is a revolutionary video submission and management platform enabling a variety of organizations – from enterprise brands to non-profits – to acquire, manage and edit videos from their customers, supporters or audiences. Additionally, media use rights to the content are automatically secured at the time of submission. For more information, visit www.sendus.com.