Event success shows the digital marketing field will continue to flourish
DALLAS - ad:tech San Francisco 2013, the leading and most diverse digital marketing event in the country, had more than 8,500 in total attendance. The two-day event took place on April 9 and 10 and brought digital marketers and advertising and technology enthusiasts from around the world to network, learn and immerse themselves in the ever-growing digital marketing field.
“The positive feedback from this year’s event is further proof that the digital marketing field is continuing to flourish and ad:tech is the premier conference for professionals in the space. We’re looking forward to what the New York show will bring the industry this fall.”
Almost 1,300 of the overall audience participated in the conference program, which consisted of keynotes, breakouts, Q&A sessions and panels covering mobile, brand, display, performance and innovation. Also, complimentary education from Google and other industry thought-leaders created standing-room-only crowds in booths and the ad:tech Tutorials Theater on the expo floor.
In addition to top-notch education, attendees at ad:tech took advantage of seeing and testing the latest products and services showcased by 211 exhibitors and sponsors. Many companies participated in Innovation Alley, a feature area dedicated to new and innovative solutions for marketers. Extending its commitment to highlighting pioneering technology and services was the return of Startup Spotlight, a competition to find the most innovative companies in the digital marketing field. General Mills and Wonderful Pistachios each chose a startup winner to bring their pitch in-house. Linqia won in the social commerce category with General Mills, while Wonderful Pistachios selected two winners, AppGlu and SpyderLynk, for the mobile commerce category.
It wasn’t all work and no play for the ad:tech crowd. Features and events such as the Networking Pub Crawl, game:tech and various photo booths around the expo floor provided a way to relax, unwind and network.
For the first time, ad:tech co-located with Under the Influence Summit. This partnership provided exhibitors and attendees with an even wider range of products and content to stay competitive and expand their knowledge base. “We’re thrilled with the turnout at the ad:tech San Francisco 2013,” says Nicole Buraglio, Marketing Director, ad:tech. “The positive feedback from this year’s event is further proof that the digital marketing field is continuing to flourish and ad:tech is the premier conference for professionals in the space. We’re looking forward to what the New York show will bring the industry this fall.”
Following a successful show in San Francisco, ad:tech is excited to announce that registration for ad:tech New York is now open. The event will take place November 6-7 at the Javits Center in New York City.
- For more on ad:tech: www.ad-tech.com/
- To register for ad:tech New York: na.ad-tech.com/ny/
- Follow @adtech on Twitter and join the conversation using #adtechNY
ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.