European ad tech platform to assign AdTruth ID for more accurate RTB decisioning
SAN JOSE, CA – AdTruth, the global leader in securing digital relationships, today announced Adform, a leading provider of digital media trading technology and campaign management solutions, will be using AdTruth’s universal device recognition technology for increased audience recognition in both desktop and mobile. Adform, a pan-European ad tech platform, is utilizing the AdTruth ID to support its platform’s desktop and mobile real-time bidding (RTB) capabilities leading to increased campaign reach and audience engagement.
Agencies and brands are seeking new and better ways to engage with consumers. Device recognition is at the core of delivering relevant consumer experiences. Existing approaches have become ineffective in the current mobile and privacy-aware environment. AdTruth’s universal device recognition technology works across all devices in both desktop and mobile giving marketers the identification layer they need to reach audiences at scale with the right content at the right time.
“Adform is committed to overcoming the limitations of current device recognition technologies in a way that supports the performance our clients’ demand and the privacy protection consumers expect,” said Martin Stockfleth Larsen, chief marketing officer of Adform.
“Adform’s decision to adopt our universal technology demonstrates AdTruth’s value to the ecosystem,” said James Lamberti, vice president and general manager of AdTruth. “Our technology was built taking a privacy-by-design approach. It empowers marketers and agencies to implement online campaigns with the necessary tools to reach audiences on mobile and desktop.”
Join AdTruth and Adform for a live webinar session on May 30th, 2013 at 6:00 a.m. PST/9:00 a.m. EST/3:00 p.m. CETto learn more about how advertisers and the entire online advertising ecosystem can benefit from improving audience recognition across desktop and mobile.
About AdTruth, a division of 41st Parameter
In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to recognize devices without cookies, without compromising privacy and without impacting performance. AdTruth, the company’s digital media division, gives marketers a new and better way to recognize and reach their most valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone. To learn more about digital media solutions from AdTruth visit www.AdTruth.com.
Adform is the European leading ad tech platform, closing the loop for agencies, advertisers and publishers by integrating media planning, buying, optimisation and reporting into one place.
Adform’s unique platform incorporates display ad serving, rich media, video, mobile, dynamic ads, personalised targeting, and real-time bidding through integrations with major inventory players, making display advertising simple, relevant and rewarding. Adform was established in Denmark in 2002 and now has offices in 12 countries including Nordics, UK, Spain, Germany, Italy, Netherlands, Belgium, Czech Republic and Lithuania. Visit http://www.adform.com for more information or follow us on Twitter www.twitter.com/adforminsider