OpenX recognized for creating new opportunities in advertising and publishing
LOS ANGELES - OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, announced that it has been chosen by AlwaysOn as one of the organization’s OnMedia Top 100 winners. Inclusion in the OnMedia Top 100 signifies leadership amongst a company’s peers and recognition of game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. OpenX was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
“OpenX is proud to be included on AlwaysOn’s OnMedia Top 100 list of companies that are disrupting the digital advertising ecosystem,” said Tim Cadogan, chief executive officer, OpenX. “Our technology platform is focused on enabling publishers to unify all their ad revenue sources – directly sold inventory, Real-Time Bidding (RTB) and ad networks – in order to create a comprehensive revenue management solution. This unique approach helps publishers dramatically increase their revenue with complete control. We’re excited about the value we’ve been able to drive for customers and thrilled about the rapid growth we’re seeing in extending our products across all connected screens, especially mobile.”
The OnMedia Top 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.
OpenX’s platform enables digital media companies to maximize their ad revenue on any digitally connected screen. The company has grown rapidly, achieving greater than 100% year-over-year revenue growth in both 2011 and 2012. In 2012, OpenX also completed two acquisitions – LiftDNA and JumpTime – both of which further OpenX’s mission to maximize ad revenue for digital media companies. To drive this growth, during 2012 OpenX doubled its team to more than 260 employees, expanded to five datacenters on three continents and opened new offices in New York, London, and Tokyo as well as opening a new headquarters in Los Angeles.
A key driver of OpenX’s growth has been the global adoption of its pioneering RTB exchange, OpenX Market (Market). OpenX was one of the first proponents of RTB and is now one of its leading providers: Market now processes more than one million bids per second at peak. Now 95% of the nation’s leading advertisers participate in Market. In 2012, OpenX served trillions of ad transactions. From AlwaysOn to Forbes magazine, industry leaders and journalists, OpenX is recognized for its unique digital monetization platform.
“This year’s OnMedia Top 100 is looking beyond dominating the advertising and public relations sectors,” says Tony Perkins, founder and editor, AlwaysOn. “Back-end data evolution further helps to put the best products into the hands of the people trying to discover them. With the number of innovative ideas on the horizon, the digital media marketplace is poised to experience even more growth and positive disruption during the next year.”
OpenX is being honored along with the other OnMedia Top 100 Companies at AlwaysOn’s OnMedia NYC event in New York City, which commenced March 18, 2013. This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2013-OnMedia-100-Top-Private-Companies
OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime provide a unique Software-as-a-Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.
OpenX is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.
For more information, please visit openx.com.
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, AlwaysOn Australia, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.