Partners Tie Offline Data to the Online World, Delivering Actionable Insights
San Mateo, CA — Aggregate Knowledge (AK), a leading media intelligence company, announced exclusive access to offline transactional data enabling its advertiser and agency customers to overlay third-party transactional data onto their current target audiences for a more granular view of audience segments and their propensity to convert. LiveRamp, the leader in data onboarding, is a strategic AK partner, enabling secure onboarding of offline data into AK’s Media Intelligence Platform.
According to David Jakubowski, AK’s chief executive officer, “By onboarding non-PII offline transactional data, brands can easily create custom audiences, target high converters, increase reach, and drive sales. Exclusive access to this high-quality data demonstrates AK’s strong partnerships along with our agnostic media and data position in the industry.”
This offline transactional dataset encompasses a unique set of audience segments that provide insights based on consumer spending trends, including dollars spent by vertical, number of transactions by vertical, and online/offline transaction splits. Data is grouped into five verticals: B2B, entertainment, home, retail, and travel, enabling advertisers to try the data before purchasing by overlaying it on top of current audiences to drive better performance of their media buys.
“We are excited to partner with AK to onboard high-quality transactional data safely and accurately, allowing marketers to utilize rich offline insights to build and measure their online campaigns in AK’s platform,” said LiveRamp’s CEO, Auren Hoffman.
LiveRamp and AK have partnered on offline data integration, including purchase history, direct mail, email campaigns, loyalty, and CRM, across various vertical industries and have found that offline data sources increase conversions by 2-5X, on average. According to AK’s analysis, offline data provides the most consistency and predictability for targeting media buys and offers marketers the ability to hold their data sources accountable for quality. Onboarding this exclusive data set demonstrates AK’s access and differentiation in the media intelligence space.
About Aggregate Knowledge
Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency. To learn more, visit www.aggregateknowledge.com. Connect with AK on Facebook, Twitter, and LinkedIn.
LiveRamp (www.LiveRamp.com) data onboarding enables companies to use their offline customer data in online advertising. With LiveRamp, marketers can use offline data about their customers to optimize all of the online initiatives including targeting ads, analytics, content optimization, attribution, and more. Companies can also target their customers that don’t necessarily visit their website or open their emails on a regular basis. LiveRamp is focused solely on data onboarding and works seamlessly with all the leading online ad networks and platforms.