Company’s Platform Unifies the Fragmented Workflow and Metrics of Multi-Screen Video Advertising
NEEDHAM, Mass. - Extreme Reach, Inc., the leading ad platform for video campaign management, delivery and measurement, announced it will be providing clients with cross-media advertising reports that consolidate TV and online video metrics. As video ad campaigns increasingly span multiple screens, advertisers need to be armed with insightful, actionable answers to questions about their specific campaigns. The Cross-Media Reporting Suite will combine TV and online video advertising analytics for the first time in a broad range of reports that enable brands and agencies to understand how their TV and online video campaigns work and produce results together. Marketers will be able to see for themselves:
- How to split media budgets between TV and online video advertising
- How the combination of TV and online video advertising may increase overall campaign results
- How numerous online campaign performance metrics can be measured against TV campaign activity
- How to optimize the reach, frequency, creative, media and mix of TV and online video campaigns
“In today’s multi-screen world, the true measure of video advertising is cross-media reporting,” said Extreme Reach CEO John Roland. “TV advertisers want to understand the impact and value of expanding their campaigns online, but when they review online metrics separate from TV they’re unable to track results that can often be attributed to their TV advertising. Now, they’ll be able to get that information from a single reporting solution that shows the combined picture.”
The Cross-Media Reporting Suite from Extreme Reach provides impression, reach, frequency and campaign performance information in a variety of media, creative and local market reports that encompass both TV and online video advertising. Extreme Reach is uniquely positioned to provide a more insightful view of cross-media campaign performance because it’s technology platform is used by marketers to digitally distribute and track TV commercials across all TV media and serve video advertising across the Web. By centralizing delivery, management and measurement of video campaigns across both TV and Web, the Company can provide clients with precise, timely cross-media campaign information and the integrated tools to act on those insights. The Extreme Reach platform includes tools that enable marketers to traffic, deliver, pull, swap and rotate ad creative across all screens. It also provides tools that enable multi-screen marketers to transform TV commercials into engaging interactive in-stream ads and ensure that all live ads comply with commercial talent and rights agreements.
About Extreme Reach
Extreme Reach is the leading provider of cross-media video advertising solutions that span TV, the Web and all other video media. The Extreme Reach video platform enables the seamless management, delivery and measurement of multi-screen advertising campaigns. The company’s cross-media video ad delivery network is the largest in the world. Nearly 3,000 advertisers and agencies look to Extreme Reach to connect and simplify their advertising workflows. The company is headquartered in Needham, Mass., with offices in New York, Chicago, Burbank, Detroit, San Francisco, Dallas, Seattle and Louisville.
For more information on Extreme Reach, visit extremereach.com.