They bring free Myspace Secret Show® franchise to SXSW® with must-see lineups
AUSTIN, TX – Chevrolet, one of the world’s largest car brands, and Myspace (new.myspace.com), a place where creative people come to connect, discover and share, will join forces on a music initiative that kicks off at the South by Southwest (SXSW) festival in Austin, Texas Thursday through Saturday (March 14-16). Myspace Secret Shows presented by Chevrolet brings 10 eclectic musical performances over three nights to the country’s live music capital.
Chevrolet, a SXSW premier sponsor, will feed attendees’ love of music by tapping into Myspace’s recently rebuilt music platform and one of its most experiential franchises: the Myspace Secret Show. Offering fans a chance to see their favorite bands, the shows create memorable moments that promote Chevrolet brand engagement through a shared passion for music.
“Chevrolet prides itself on connecting with people by delivering meaningful experiences, and Myspace has launched an entirely new platform that is all about music, lifestyle, connecting, and experience,” said Chris Perry, U.S. vice president, Chevrolet Marketing. “This partnership continues Chevrolet’s tradition of embracing music as diverse as the millions of customers who buy our cars, trucks, and crossovers.”
Reflecting the brands’ mutual focus on inciting audience interaction, Chevrolet and Myspace are inviting Secret Show artists to announce their performances directly to their fans. The partnership also includes original content and Chevrolet advertising across Specific Media’s digital network.
“Myspace is committed to creating impactful and unforgettable experiences that cut through the noise,” said Christian Parkes, global vice president of marketing, Myspace. “Chevrolet shares our desire to offer something truly different, especially to younger millennials who expect engagement and are discerning enough to know when something is real. In partnering with Chevrolet, we’re going to deliver truly immersive experiences that engage on multiple levels.”
The shows are free and open to audiences on a first-come, first-served basis. Fans will need to visit the Myspace Secret Show page (new.myspace.com/secretshow) on the new Myspace, enter their name, email, and plus-one to RSVP and receive details on ticket pick-up location and timing.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
Myspace (new.myspace.com) is a place where creative people come to connect, discover, and share. Showcasing artists and their work, the site gives people access to 53 million tracks and videos — the world’s largest digital music library. With roots in music and social, the platform is built to empower all artists — from musicians and designers to writers and photographers — helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace creates a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what’s next.