NEW YORK - MRM, a top global digital agency, has been named a “Top Interactive Agency of the Year 2013” by Crain’s BtoB magazine. The BtoB Top Interactive Agency selection is based on a company’s innovative campaigns, percentage of business that is b-to-b, new client wins and effective use of new technologies.
The Agency has been awarded Runner-Up honors in the category (BtoB does not award top-winner agency to one company in consecutive years). As stated in the announcement, the selection was made because “MRM had a robust 2012 on a number of fronts, from client work to account wins to new hires.”
Among MRM’s most successful efforts last year were its “Social Innovation Business” campaign for Hitachi, a website redesign for Computer Sciences Corp. and a content-driven campaign for Intel Corp. that helped the client register more than 118,000 IT professionals in its IT Center program.
Commented Bill Kolb, MRM’s CEO, “The common thread connecting those efforts—and the agency’s work in general—is the ability to make the complex simple and the simple compelling. That’s hugely important. Brilliant ideas, relationships, technology, solving complex problems and figuring things out… are what make us shine and continue to receive accolades like this.”
No stranger to being recognized by Crain’s BtoB, MRM was winner of “Top Interactive Agency” in 2012, 2010 and 2008, and “Top Direct Agency” in 2012, 2006 and 2004.
MRM is a top global digital agency made up of a diverse collection of craftspeople focused on creativity, performance and technology. MRM offers a suite of capabilities including branding, strategy, relationship marketing, design, measurement & analytics, mobile, search, social, loyalty programs, platform & application development, system integration, engagement planning, asset production, & asset distribution. The agency has 31 offices in 22 countries and counts Bristol-Myers Squibb, General Mills, General Motors, Intel, Johnson & Johnson, Kraft, Nestlé, U.S. ARMY, Verizon and Wells Fargo among its clients. MRM is a part of McCann Worldgroup, an Interpublic company. For more information, please visit www.mrmworldwide.com.