Addition of Data from Brazil and Mexico Allows Businesses and Agencies to Plan Broad International Ad Campaigns across Thousands of Websites
San Diego – WhatRunsWhere (www.whatrunswhere.com), the service that enables advertisers and ad agencies to track competitors’ online and mobile ad campaigns, has expanded into Latin America with the addition of data from Brazil and Mexico. Advertisers and agencies can now use competitive data to plan, create and place ads on popular websites in Latin America, as well as in North America, Europe and Australia.
“Latin America represents a vital, fast-growing market for global advertisers,” said Mike Cojanu, chief executive officer of WhatRunsWhere. “WhatRunsWhere can now deliver research to help marketers who want to either advertise in the region for the first time or improve on existing campaigns. Advertisers can also plan new strategies for their home markets based on intelligence about how their competitors’ ads are performing in Latin America and other countries.”
“With the expansion of the WhatRunsWhere database, businesses that might otherwise be hesitant about launching an international ad campaign can now opt to do so thanks to the potential for reduced risk and improved ROI,” Cojanu said.
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online, including mobile: where they are running ads, from who they are buying inventory, and what exact ads they are using. WhatRunsWhere also allows users to see what is happening on any online publisher: who is advertising there, who is selling the inventory, and what ads are running. With data from multiple countries and actionable insights from the data, WhatRunsWhere allows users to quickly dissect competitive online advertising campaigns, resulting in reduced risk and a higher ROI.