New playbook offers expert insights on centralizing and optimizing your organization, goals, technology and data for improved results
NEW YORK – IgnitionOne, the global leader in digital marketing solutions, today released “The Integrated Marketing Playbook: How to Create Simplicity from Complexity,” a fundamental guide for digital marketers. As marketers look to integrate their efforts in digital due to unmanageable complexity, this new e-book is meant to serve as a valuable resource when mapping out how to approach integrated digital marketing across an organization. The Playbook is available as a free download at: pages.ignitionone.com/integratedmarketing .
To be successful in this fast moving and dynamic sector, marketers will need to tear down the silos between organizational teams, technology, data sets and goals in order to not only drive simplicity, but to also improve results and increase understanding of audiences.
The Playbook answers the follow questions posed by marketers in their implementation of integrated marketing:
- What are the central challenges to achieving integrated digital marketing?
- How do I set up my organization to facilitate and take advantage of integration?
- How do I centralize tools, data and measurement to achieve integrated marketing?
- What is the payoff for integrating my marketing?
The Integrated Marketing Playbook also includes Q&A sessions with top brand executives Julie Cary of La Quinta Inns & Suites and Peter McDonough of Diageo, who lend their views to readers.
“Digital marketing has become so complex due to the multitude of point solutions, each with their own data sets and their own way of looking at the conversion path. Similar silos set up in our own organizations end up working against central marketing goals by putting the focus on the success of individual tactics or channels,” Will Margiloff, IgnitionOne CEO, said. “This structure does not have to be the norm. It is possible to integrate your marketing. Break down those silos, break down the walls, connect the dots and centralize data, tools and efforts.”
To download “The Integrated Marketing Playbook,” please visit: pages.ignitionone.com/integratedmarketing.
IgnitionOne® is the global leader in digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance. IgnitionOne’s integrated Digital Marketing SuiteSM (DMS) empowers marketers to centralize, manage and optimize digital media across Search, Display, Social and Mobile, and understand cross channel attribution while helping to optimize conversions on a marketer’s website because Digital Marketing is not only simpler when it’s integrated, but it is also more effective. On top of this world-class marketing technology, IgnitionOne provides managed services to help marketers get the most out of their campaigns. At the core of IgnitionOne’s solutions is the proprietary Engagement Scoring Algorithm which determines the value of a user in order to deliver the right message, at the right time, at the right cost, to a marketer’s users on and off their website.
IgnitionOne currently scores over 300 million users in 55 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta, Travel Guard and Fiat, as well as advertising agencies such as Golley Slater and CyberAgent.