NEW YORK – Simulmedia, a pioneer in audience-based television ad targeting, today announced it has hired Chris Polos to fill the newly created position of Senior Vice President, Operations, reporting directly to Simulmedia CEO Dave Morgan.
Mr. Polos joins Simulmedia from VeriFone, Inc. where he served as Vice President and General Manager of Media since July 2009. While at VeriFone, he founded VeriFone’s media business and grew the division into one of the largest digital out of home ad networks in the world. Earlier in his career, Mr. Polos worked with Simulmedia CEO Dave Morgan at TACODA, where he was Vice President of Sales and Account Management.
Mr. Polos brings with him 0ver 15 years of media and technology experience and holds a Master of Business Administration, with a concentration in Finance from the University of Southern California and a Bachelor of Arts degree with a Major in Business Economics, from the University of California Riverside.
Simulmedia, Inc. (www.simulmedia.com) is a New York City-based television ad targeting company and operates the Simulmedia Audience Network, the world’s first data-driven audience network for television. The company’s targeting platform leverages predictive technologies and anonymous viewing data from more than 30 million US TV viewers to help national advertisers and their agencies better reach their target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks and reaches all 116 million US TV households. Over the past year, the company helped national marketers and their agencies target, deliver and measure more than 200 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.
Founded and led by Internet entrepreneur Dave Morgan, Simulmedia is backed by Avalon Ventures, Union Square Ventures and Time Warner Investments.