Study of answer providers ranks ChaCha as most accurate and understandable
San Francisco, CA and Carmel, IN – ChaCha, the leading real-time, human-powered question-and-answer (Q&A) site, was ranked the top answer provider on mobile devices, according to Butler Business Accelerator’s “Study on Q&A Platforms”. The August 2012 study revealed that ChaCha’s mobile application for the Apple iPhone responded to 99 percent of the study’s 180 randomly selected questions with the highest degree of accuracy of all 11 competitors tested, including Siri, Quora, Ask.com, and Google.
ChaCha also scored the highest on the Butler University Q&A Intelligence Index, which measures the likelihood that a user can expect to receive a correct answer to any random question asked using natural language. The questions were asked via mobile services and randomized to cover both popular and less common questions.
The accuracy score measured how correct answers were in relation to an objective third party’s answer key that accounted for logic and bias. The coverage score measured whether an answer was returned within a three-minute window and assessed the first non-sponsored search result in Q&A platforms.
With sales of mobile devices (smartphones and tablets) expected to grow by 20 percent in 2013, according to IDC, consumers will continue to turn to their mobile devices to seek out answers to their questions. ChaCha’s proprietary approach to Q&A, combined with its unique technology that harnesses the power of human intelligence, gives users a valuable resource for the answers they need while on the go.
“ChaCha has long focused on delivering the right answer at the right time with a uniquely human element, and this is reflected in our best-in-class ranking on the Butler University Q&A Intelligence Index,” said Scott A. Jones, ChaCha’s CEO. “As we accelerate our growth, we continue to invest in our technology and platform performance, further advancing us as the best resource for any and all information on the go.”
“There is a vast amount of information available to consumers through their mobile devices today, with much more to come as people become accustomed to sharing their knowledge online regularly,” said Trent Ritzenthaler, Operating Director, Butler Business Accelerator. “Through our extensive study, ChaCha showed the highest level of performance. As the market matures, we anticipate that ChaCha and other mobile search companies will lift the standard of natural language processing and semantic understanding to enhance the user experience with mobile Q&A.”
For further information on the research methodology and analysis of test data, visit http://www.butler.edu/q-a-
About the Butler Business Accelerator
The Butler Business Accelerator (BBA) is an extension of the Butler University College of Business. The BBA’s experienced professionals leverage the University’s resources to help solve business challenges. From strategy to marketing, sales, operations and financial management, the BBA’s network of subject matter experts work alongside clients to build solutions that have immediate and long-term results.
ChaCha is the leading source for free real-time Q&A. Through its unique “ask-a-smart-friend” platform, ChaCha has answered over 2 billion questions since launch from more than 40 million unique users per month via online (ChaCha.com), iPhone app, Android app, mobile text (242-242), and voice (1-800-2-ChaCha™). ChaCha is one of the fastest-growing mobile and online publishers according to Nielsen, comScore and Quantcast, was named by Forbes as one of America’s Most Promising Companies, and is a Red Herring Global Top 100 Company. Follow ChaCha on Twitter: @ChaCha and @ChaChaMan.
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