Award recognizes companies that have translated an innovative idea into a valuable and bankable service.
ADmantX, the next-generation contextual analysis and semantic data provider, announced that the company has been awarded the European Seal of e-Excellence in the Gold category for its superior semantic advertising technology. This is the second consecutive year that ADmantX has received this prestigious award, which recognizes ICT and digital media companies with an excellent track record in innovative marketing.
From April to December 2012, more than 100 worldwide ICT companies participated in the European Seal of e-Excellence contest. A jury of investors, entrepreneurs and experts in the ICT field chose the best companies.
Dr. Margaretha Mazura, Secretary General of the EMF commented:
“We currently face a major crisis that can only be overcome if Europe’s economy can grow and maintain its competitiveness globally. It is important that Europe’s digital industries–many of which are SMEs–are recognized for its innovativeness and outstanding growth performance, even under the current hard circumstances.”
“We are honored to be selected for a prestigious European award that promotes the marketing of digital innovation,” said Giovanni Strocchi, ADmantX CEO. “We couldn’t be more proud of our team: this win confirms our dedication to best practices within the online advertising market, and we hope it will support the increased recognition in the value of our unique semantic advertising targeting offer.”
European Seal of e-Excellence
The Seal has been awarded annually since 2003 by the EMF – The Forum of e-Excellence and its partner associations at the yearly seal award ceremony at CeBIT, the European trade show for the ICT industry, held in March 2013 in Hanover, Germany.
ADmantX is a contextual analysis and data provider that offers a semantic, cookie-less solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximize readers’ receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected.