New York - Yieldex, the leading provider of inventory and revenue management solutions for digital publishers, has named Liza Cichowski as director of marketing. Cichowski will be responsible for marketing communications, event coordination and sales support, reporting directly to Yieldex CEO Andy Nibley.
“Liza’s long experience at technology companies serving both the publishing and advertising sides of the online advertising industry makes her the perfect person to direct Yieldex’s expanded marketing efforts,” said Nibley.
Cichowski was most recently director of marketing communications at PubMatic and has also worked as a marketing strategist at DoubleVerify, marketing director at Yahoo’s Right Media, and director of client relations at The NewsMarket (now MediaLink). Cichowski has an undergraduate degree from Rutgers-The State University of New Jersey and a graduate degree from George Washington University. She resides in Brooklyn.
Yieldex created the first comprehensive, fully integrated revenue and inventory analytics platform for digital publishers. Publishers know they are leaving money on the table because they have to juggle multiple delivery platforms across channels and formats, while untangling complicated, overlapping inventory. Our mission is to significantly increase revenue for our publishers by de-mystifying the advertising ecosystem and leveraging our technology to provide our customers with a single, format-agnostic platform that accurately forecasts, manages and prices inventory across all revenue channels. Yieldex has offices in New York, San Francisco and Boulder. Visit www.yieldex.com.