Single Media Buy To Simplify Cross-Platform Rich Media Advertising
SUNNYVALE, Calif. - GoldSpot Media, the industry’s leading 3-screen digital rich media advertising company, launched their Digital One-Voice solution for advertisers to simplify cross platform rich media advertising. Through a single rich media buy for online, tablet and mobile, advertisers now have the ability to deliver a consistent brand experience on every screen, while optimizing media and creative in real time for maximum ROI.
“GoldSpot’s Digital One-Voice solution provides advertisers the power of multi-screen marketing by optimizing content for each screen to leverage the unique attributes of these digital touch-points,” said Jason Newport, SVP Digital Strategy, Aegis Media. “Streamlining media buys across all digital screens has become a necessity for ad agencies to maximize efficiency and to minimize opex.”
Targeting the right audience on the right screen at the right time is imperative for advertisers to conquer digital advertising. Content consumption patterns have changed significantly with the explosion of digital devices used throughout the day – smartphones on the go, laptops during the day and tablets at home with TV co-viewing. Providing a consistent brand experience on all devices is challenging when media is bought in silos across online, mobile and tablets. A unified digital media buy with the option to dynamically optimize budgets and creative on every screen is the holy grail of digital advertising.
“GoldSpot’s Digital One-Voice solution brings tremendous efficiencies to advertisers and agencies through a single media buy, execution and reporting across every digital screen,” said Srini Dharmaji, Founder and CEO of GoldSpot Media. “We are excited to be the first digital advertising platform to offer 3 screen rich media buys with the dynamic media and creative optimization feature.”
About GoldSpot Media
GoldSpot Media is the digital ad management platform to create, traffic and measure rich media campaigns simultaneously on all screens – online, smartphones and tablets. GoldSpot helps advertisers deliver a consistent and rich ad experience across every digital screen through 3D, motion, video and animation, while optimizing the campaign in real time across the best performing screens to maximize brand recall, conversions and engagement.
A privately held and venture-backed company, GoldSpot Media is headquartered in Sunnyvale, Calif., with offices in New York, San Francisco, Los Angeles, Chicago, Detroit, Japan and India. For more information, visit www.goldspotmedia.com.