Von der Muhll to Guide Rapid Growth in Australia for Leader in Digital Video Advertising
SYDNEY – SpotXchange, Inc., the largest global marketplace of digital video ad inventory, announced the promotion of Matt Von der Muhll to Country Director for Australia. In this capacity, Von der Muhll will be responsible for leading SpotXchange’s efforts to support both publishers and advertisers in Australia. SpotXchange has achieved significant growth since entering the market back in 2009 — over the past year the company has increased revenue 213 percent in Asia Pacific, and has increased the number of publishers it works with by 112 percent in the region.
“The demand for digital video advertising in Australia and Southeast Asia, has seen major growth over the past year,” said Mike Shehan, CEO of SpotXchange. “Matt’s made very important contributions to our success in providing publishers and brands direct, along with programmatic access to our superior digital video advertising marketplace. We see huge opportunity in the Asian markets, and we will continue to invest and expand our presence throughout the APAC region.”
Previously, Von der Muhll served as the Director of Media Partnerships at SpotXchange where he played an instrumental role in managing the growth of publisher and strategic partnerships for the APAC region. Prior to joining SpotXchange, Von der Muhll held positions at several marketing and media companies including Responsys, Adconion Media Group and CC Media.
“SpotXchange is a top digital video ad marketplace in Australia and I am excited for this opportunity to help make SpotXchange the go-to video tech vendor not only in Australia, but in the APAC market as well,” said Matt Von der Muhll, Country Director for Australia at SpotXchange. “I look forward to helping SpotXchange publishers maximize their yield and our advertisers find and deliver campaigns to just the right audience at the right time.”
SpotXchange operates the largest global marketplace of video ad inventory and is the leading provider and innovator of comprehensive online video advertising solutions. SpotXchange reaches more than 110 million unique visitors in over 30 countries, and is the leader in real-time bidding (RTB) for video with billions of ad calls each month through its exchange. Publishers monetise and maximise the value of their in-stream video inventory through the SpotXchange marketplace, which connects them to a large ecosystem of buyers (advertisers, agencies, agency trading desks, ad networks, and DSPs) competing in real-time for their inventory. Headquartered in the Boulder/Denver region of Colorado, SpotXchange has global reach and key market leadership positions in the United States, United Kingdom, Australia and Canada. For more information, visit http://www.spotxchange.com.