“We wanted to launch a digital platform that more accurately communicated our complete range of services,” said Yardley. “Our core competencies cover a broad range of capabilities including trade associations and corporate reputation management, green building and construction, academic medical centers and community hospitals and professional services. We have built successful engagement in all these verticals.”
FYI Advertising was founded ten years ago by two Chicago Advertising Industry veterans, Sue Frejlich and Jim Yardley. The agency was spun off from IPG/DRAFTFCB. The Partners have over 50 years of big agency experience at shops such as Leo Burnett, Ogilvy & Mather, JWT, and Foote Cone & Belding. Their client experience has ranged from global marketers like Kraft, Quaker Oats, and SC Johnson to national retailers like Payless Shoes, Midas and Orchard Supply Hardware to local entity, Illinois Lottery. They have extensive experience in healthcare working on such prestigious brands as Blue Cross Blue Shield of Illinois, Froedtert Health, Duke Health System, and Barnes Jewish Health System. FYI has also worked with trade associations including PhRMA, a global pharmaceutical association.
“We tend to work with what we call high consequence brands-those products or services in which a consumer decision can have a serious long-term impact on his or her health, or financial or legal situation,” said Jim Yardley, Founder and Partner. “FYI Advertising has had a long track record of developing highly effective campaigns in these areas and our new site reflects that expertise,” said Sue Frejlich, Media Director and Partner.
The site was developed by Xentina Creative Group, a full service digital agency with offices in Southern CA and Argentina.
About FYI Advertising
FYI Advertising offers a complete range of agency services from top agency consultants on strategy and planning to media planning and buying, design, direct marketing, public relations and a full array of digital services.
For more information visit www.fyi-advertising.com or call 312-376-0570.