Media Veteran Brings Wealth of Relationships, Operating Experience to Top Mobile Ad Platform
BOSTON - Jumptap, Inc., the leader in targeted mobile advertising, announced that it has appointed industry veteran Adam Chandler to SVP of Sales.
Chandler brings more than 14 years of digital media and advertising experience and joins Jumptap from the seed-stage VC firm Lerer Ventures, where he served as Executive in Residence. Previously, Chandler spent eight years at Yahoo! in a number of executive sales management positions. He was responsible for spearheading the company’s U.S. Hispanic advertising division, managing Yahoo’s U.S. revenue and advertising display partnerships, and last serving as Executive Director of Sales, overseeing Yahoo!’s off-network advertising partners, including eBay, AT&T, Walmart, and NBC/Telemundo. Chandler has also held executive leadership roles as Chief Revenue Officer at Martini Media, and President & Chief Revenue Officer of the men’s lifestyle company Thrillist.
“Adam’s wide range of experience and proven track record in generating revenue growth for both mature and start-up businesses is a perfect combination for Jumptap. Jumptap is a larger-scale organization, but mobile requires a start-up energy as marketers are thirsty for new, innovative and creative ways to reach consumers,” said Frank Weishaupt, COO, Jumptap. “Adam is a tremendous industry talent and will help us capitalize on the deep technology and sales investments Jumptap made in 2012.”
Chandler joins at a time when Jumptap has brought several break-through ad products to the mobile market. Jumptap recently launched privacy-friendly, consumer-level mobile ad targeting — an industry-first – in part to help advertisers to distinguish between consumers intending to purchase a product and those who are just fantasy shopping. Additionally, Jumptap partnered with WPP’s online ad network 24/7 Media to develop cross-screen targeting for advertisers to reach the same users across Jumptap’s mobile network and 24/7 Media’s online network. Finally, Jumptap closed out the year with its 40th issued patent.
“It was time to make the platform shift to mobile – consumers certainly have. Jumptap has made some incredible moves over the past year and I’m honored to be joining the company at this stage of the game,” said Adam Chandler, SVP, Sales, Jumptap. “While mobile is still early, all signs point to marketing budgets shifting in favor of the mobile consumer. The technology is there and brands have more buy-in.”
Chandler will be based in Jumptap’s New York City office.
About Jumptap, Inc.
Jumptap, Inc. (www.jumptap.com) is the leader in targeted mobile advertising. Reaching 134 million mobile users in the U.S. and 206 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third-party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale. Through its large network of premium publishers and apps, and constant campaign optimization, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its Understanding Mobile Audience series and monthly MobileSTAT report. Visit http://www.jumptap.com and http://www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery.