Adform recruits Dax Vercauteren to lead support for campaigns out of new BeLux HQ
Antwerp, Belgium – The leading European Ad tech platform provider Adform has today announced that it is opening a new regional office in Antwerp, Belgium to serve the growing demand for local support in the Belux region.
Adform will enable clients including Digavo, FairEtail, Microsoft Advertising and Adclick to more readily run campaigns through its unique single platform that hosts a complete gamma of services for successful display advertising, from traditional ad serving to real time bidding to dynamic creative optimisation to rich media to attribution.
To open the new office, Adform has recruited Dax Vercauteren as its new Business Development Director for Belux, who will be overseeing business development in this region. The new opening complements Adform’s existing offices in the Nordics, the UK, Germany, Spain, Italy, the Netherlands, Lithuania and the Czech Republic.
Vercauteren joins Adform from TradeDoubler, where he was Head of TD Technology Benelux. Vercauteren has over 6 and a half years in online marketing and will be spearheading Adform’s growth in the Benelux regions, reporting to Peter de Zoete, Adform’s Commercial Director for Benelux.
Vercauteren commented: “The ever-increasing adoption of rich media formats and real-time bidding technology across the European markets made opening in the Belux region, a hub for innovation, an inevitable next step. We’re looking forward to offering publishers and advertisers in these regions real-time solutions with the most innovative formats, and most importantly, localised communications for their individual markets”.
De Zoete added, “Our local presence in the European markets is a major advantage and with real-time bidding on the rise in Belgium and Luxemburg, we wanted to offer its display advertising market greater local support and flexibility while offering the latest ad formats and technology. We look forward to working on some exciting and forward-thinking campaigns in 2013”.
Adform is the European specialist in online display marketing solutions, closing the loop for media agencies and online advertisers by integrating media planning, buying, optimization and reporting into one place.
Adform’s unique platform incorporates display ad serving, rich media, video, mobile, dynamic ads, personalised targeting, and real-time bidding through integrations with major inventory players, making display advertising simple, relevant and rewarding.
Adform was established in Denmark in 2002 and now has offices in 12 countries including Nordics, UK, Netherlands Germany, Spain, and Italy