Company Significantly Expands Client Roster with New Clients in Key Market Segments
MOUNTAIN VIEW, Calif. - Ace Metrix®, the new standard in analytics for television and video advertisers, announced the completion of a record year, experiencing 116% growth over 2011 and a fourth quarter growth compared to Q4 2011 of 160 percent. The Company has significantly expanded their client roster in the past year, adding and renewing advertiser clients across several key markets including luxury and non-luxury automotive, beverages, casual dining, consumer package goods, financial services, insurance, restaurants, retail, technology, and telecommunications.
“Our fourth quarter outperformed our third both in terms of revenue and in the addition of new clients,” said Scott Travis, Chief Revenue Officer of Ace Metrix. “It’s one thing to experience quarter over quarter increases, but to do so in a challenging market where old-school research is struggling, reinforces our assertion that our solutions are providing advertisers with a better way to develop, measure, and optimize their creative resulting in indisputable bottom-line results.”
“Our outstanding growth and 90+ percent renewal rate are a testament to the evolutionary and inevitable step advertisers have taken to adopt better, faster data into their daily arsenal,” said Peter Daboll, CEO of Ace Metrix. “We are grateful to our clients, new and renewing, who have institutionalized our data and embraced our technology as a key competitive advantage to inform their creative and media decisions.”
In 2012, Ace Metrix introduced several new services to the Creative Lifecycle Management portfolio including Ace Metrix TARGET, POLITICS, VIVA and KIDS. Enhancements were made to the suite of mobile applications, delivering more detailed data to the iPhone, Android and iPad. New metrics including the Emotional Sentiment index were introduced providing advertisers with a new dimension in assessing the effectiveness of their advertising.
The Company is set to deliver additional innovations in terms of new services and new metrics within the first half of 2013.
*For more information on the Ace Metrix Creative Lifecycle Management® portfolio of products and lines of business including Ace Metrix LIVE™, POLITICS™, VIVA™ and KIDS™ visit acemetrix.com.
†Data per Kantar Media for television advertising spend 2012. World’s leading advertisers defined as top 25 advertisers by spend.
About Ace Metrix
Ace Metrix® is the new standard in television and video analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE™ platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.
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