Former Microsoft Executive To Help Grow BrandEngage™ Advertising Platform
BERLIN – SponsorPay, the value-exchange advertising company, announced that it has named Andrew Bibby as Senior Vice President of Global Advertiser Sales. He will oversee the strategy and execution of all initiatives related to SponsorPay’s BrandEngage advertising platform and will be responsible for the growth and development of the technology in current and new markets.
“Andrew has a strong track record of helping grow successful technology businesses and we’re thrilled to have him as a part of the team,” said Andreas Bodczek, CEO and co-founder of SponsorPay. “He’s joining SponsorPay at an exciting time, as value-exchange advertising continues to become more popular and demand for our technology grows significantly.”
Bibby joins SponsorPay’s London office and brings more than 15 years of experience in the digital space. Previously, he was the Global Agency Director at Microsoft where he established and fortified the company’s relationship with WPP, which counts GroupM, Grey Global Group, Ogilvy & Mather, Young & Rubicam and JWT among its subsidiaries. Prior to Microsoft, Bibby was a Managing Partner at digital agency Razorfish.
“SponsorPay is pioneering something very exciting in the advertising space and its client roster is very impressive,” added Bibby. “The BrandEngage product is at the cutting edge of high-quality engagement advertising. I’m excited to join the team and contribute to the company’s success.”
SponsorPay’s innovative BrandEngage solution (www.brandengage.com) offers rich user-initiated experiences for premium brands including social video and engagement campaigns within mobile apps, online games and social networks. The platform, launched in the summer of 2011, continues to see rapid adoption among brands and publishers alike. Platform revenues have more than doubled since last year and are forecasted to increase at an incredible pace in 2013.
SponsorPay is a value-exchange advertising platform providing high-quality brand engagement for advertisers and driving user acquisition as well as content monetization for publishers.
Our innovative BrandEngageTM solution offers rich user-initiated experiences for premium brands including social video and engagement campaigns. Our platform also delivers industry-leading results on direct response campaigns for performance advertisers. Simultaneously, we enable publishers and developers of social, mobile and online games and apps to monetize non-paying customers as well as acquire loyal users in a cost-effective manner.
We work with thousands of partners, including leading publishers Zynga, Electronic Arts, Ubisoft, Outfit7 and Animoca, as well as renowned advertisers Coca-Cola, Samsung, Microsoft, McDonald’s and Volkswagen, across platforms such as Facebook, iOS and Android.
Investors include Team Europe, Hasso Plattner Ventures, Kite Ventures and Nokia Growth Partners. The company is headquartered in Berlin with offices in San Francisco, Los Angeles, New York, London, Paris, Istanbul and Tokyo.
For more information, visit www.SponsorPay.com or follow @SponsorPay on Twitter.